Charles Jeffrey LOVERBOY introduces its Spring Summer 2027 collection, AEOLIAN AFTERNOON, through a digital lens and a full video transmission. The project gives LOVERBOY creatures Grom and Lin the role of daytime television hosts. Their segments place the clothes inside an uncanny media setting that draws from David Lynch, The Mighty Boosh and Loose Women, then keeps the brand’s charged humour and outsider attitude in view.
SPRING SUMMER 2027 MENSWEAR
AEOLIAN AFTERNOON builds its story around the OGB, the Ominous Growing Brick. This looming monolith represents algorithms, consumer culture and the constant demand for attention that shapes daily life. The collection uses that device to question how fashion, entertainment, commerce and survival share the same channel. Through this format, Charles Jeffrey LOVERBOY presents SS27 as a transmission for weirdos, by weirdos, and as an instruction on how to stay human inside a chaotic digital age.
The collection continues themes from AW26 and focuses on the collision of analogue craft, digital ennui, artistic expression and commercial reality. Charles Jeffrey LOVERBOY develops the season through drawing, collage and DIY experimentation. Physical making drives the clothes, from hand finished surfaces to deliberately warped forms. The brand treats craft as a living act, using the hand, the cut, the stain and the error as tools.
SS27 carries the brand’s gender fluid inclusivity into tailoring that twists familiar LOVERBOY shapes. The collection calls this approach “allergic” tailoring, and it gives jackets, layers and archetypes a distorted charge. Pieces mutate into strange new objects, including cursed animal bags, floral artisanal beanies and handmade embellishments. These details bring warmth into a season of instability, distortion and broadcast noise.
Military and vintage references run throughout the garments. Rips, splatters and chemical treatments mark the surface, while denim looks dragged through mud. Shoes suggest hand deconstruction and reconstruction. Knit details look wonky, as though someone finished them from memory. The design team also created a Renaissance-inspired colour palette by cutting up fruit and vegetables, copying their tones and using those direct studies for the season.
The collection carries a teenage punk attitude in its construction. It values the rough edge, the hand made mark and the odd finish. Recurring LOVERBOY signatures return in warped silhouettes, while techniques from Charles Jeffrey No Wave Couture bring sculptural ideas into the season. Charles Jeffrey styles the collection with gonzo garment layering, turning misshapen maximalism into a form of protest. The message stays direct: mess gives the wearer power, and the hand can still resist the pressures of commerce and algorithms.
Music also shapes AEOLIAN AFTERNOON. The title refers to the Aeolian minor scale, and the project launches a new single. Tom Furse and Robert Fox produce the track. The soundtrack takes cues from Terry Riley’s long form pieces and the atmosphere of continuous television transmissions. It runs through each video like a fuzzy signal.
With fashion, music, image and performance, AEOLIAN AFTERNOON previews the next chapter for Charles Jeffrey LOVERBOY. The full transmission arrives in January 2027.
SS27 LOOKBOOK:
Creative Director & Stylist: Charles Jeffrey
Stylist Assistant: Grace Brackstone
Photographer: Harry Carr
Videographer: Tom Eames
MUA: Terry Barber
MUA Assistant: Iryna Tretiak
Hair: Maki Tanaka
Hair Assistant: Chikako Shinoda
Movement Direction: Kate Coyne
Set Design: Nana-Yaw Mensah
Lead Scenic: Maria Shrigley
Scenic: Chloe Littlewood
Set Build: Tom Hope, Toby Broughton, Alex Cunningham
Models: Ali Mutter, Quadri Olajuwon Lamidiajao, Zara, Alex Chan Production and Casting: Madi Swain, Josh Nice.
Press Release: Bunny Kinney
Team: Naomi Ingleby, Ben Love, Dániel Rózsahegyi, Christopher Goodman, Alexandra Gibbs, Raquel Maillo Garcia, Odette Grummisch, Adélie Beese-Leroux, Ella Newey, Emma Istvánffy, Caoimhe Kelly, Nataliya Brady.
Assistants: Donna Piao, Lucie Oggel, Annelies Annys, Sally Huang, Mes Tammiso, Aria Fujiyoshi, Marco Vianello, Chiara Mandelli, Giorgia Trematerra.
CREATIVE FILM CREDITS:
Creative Director: Charles Jeffrey
Director: Robert Fox
DOP: Tom Eames
Gaffer: Frank Hammond, Ioanna Marti
Focus Puller: Ryan Tiernan
2nd DOP: Izzy Thompson
Photographer: Emma Jones
MUA: Terry Barber
MUA Assistant: Iryna Tretiak, Margot Shifano
Hair: Maki Tanaka
Hair Assistant: Chikako Shinoda
Movement Direction: Kate Coyne
Set Design: Nana-Yaw Mensah
Lead Scenic: Maria Shrigley
Scenic: Chloe Littlewood
Set Build: Tom Hope, Toby Broughton, Alex Cunningham
Models: Dominic Holmes, Susan G, Yen T, Josh Quinton, Stefano, TY, Ciaran, Ru Pearson, Jordan Cook, Gus Sharpe, Sakeema Crook, Ali Mutter.
Production & Casting: Madi Swain, Josh Nice
Press Release: Bunny Kinney
Team: Naomi Ingleby, Ben Love, Dániel Rózsahegyi, Christopher Goodman, Alexandra Gibbs, Raquel Maillo Garcia, Odette Grummisch, Adélie Beese-Leroux, Ella Newey, Emma Istvánffy, Caoimhe Kelly, Nataliya Brady.
Assistants: Donna Piao, Lucie Oggel, Annelies Annys, Sally Huang, Mes Tammiso, Aria
