LOEWE marks its 180th anniversary in 2026 with a campaign, capsule collection, animated film, and special publication that trace the House from its Madrid origins to its current chapter under creative directors Jack McCollough and Lazaro Hernandez. A collective of artisans founded LOEWE in 1846 as a small leather workshop on a cobbled street in Madrid. The House now ranks as the second-oldest luxury fashion house globally, with leather excellence and artisanship continuing to define its identity.
FASHION
Talia Chetrit photographs the anniversary campaign with global brand ambassadors Julia Garner and GISELLE, brand ambassadors Salma Abu Deif and Kara Wai, actor Sissy Spacek, and artist Kara Walker. LOEWE uses the cast to frame almost two centuries of design history through bags that shaped different eras of the House. The campaign includes the Flamenco clutch, which debuted in the 1980s, the Puzzle, which launched in 2015, and the new Amazona 180.
The Amazona 180 returns to a design LOEWE first introduced in 1975. McCollough and Hernandez reinterpret the bag for their debut collection, using smooth suede and supple calfskin to bring a renewed sensuality to its form. The original Amazona carries a specific place in LOEWE history. A special feature in the anniversary publication connects the bag to the social and political realities of 1970s Spain, when a generation of women entered public, professional, and civic life. The new Amazona 180 continues that attitude through material, proportion, and construction.
LOEWE also introduces an anniversary capsule collection on June 4 in stores and on loewe.com. The capsule includes bags, small leather goods, and ready-to-wear. Lion motifs appear in beaded embroidery, leather intarsia, leather charms, and inside the Amazona 180. The motif refers to the name Loewe, which means lion in German, and gives the collection a direct link to the House name. Through these pieces, LOEWE connects luxury with play, experimentation, and its long relationship with the hand.
Antonio Banderas narrates an animated film for the anniversary. The film recounts key moments from LOEWE history, including 1872, when German merchant Enrique Loewe Roessberg unified the artisan collective under his name. It also includes the 1905 appointment as supplier to the Spanish crown and the 1988 establishment of the LOEWE FOUNDATION. The film places the House within a larger timeline by noting that LOEWE existed before the telephone, the lightbulb, and the moon landing.
LOEWE also issues a special publication, 180 Years of Craft, as part of Issue 11 of LOEWE Magazine. LOEWE stores and partner bookstores offer Issue 11 and the supplement for free from June 15. The publication shares pieces from the House archives and opens a rare view inside the Madrid atelier. Together, the campaign, capsule, film, and publication turn the anniversary into a study of leather, memory, imagination, and change.
sorry but i am completely obsessed over everything LOEWE right now! Why is this so beautiful