Rosé introduces the PUMA Speedcat Etoile, a new addition to the brand’s expanding Speedcat lineup. The global K-pop star fronts the release in a pastel pink colorway that gives the familiar silhouette a softer visual direction. PUMA keeps the shoe’s recognizable low profile shape and updates it with satin inspired finishes, refined details and a palette built around light pink tones.
SNEAKERS
The Speedcat Etoile uses soft suede overlays across the upper, creating texture while maintaining the streamlined form that defines the model. Subtle sheen effects add a polished surface, while tonal branding keeps the color story consistent. Ribbon laces complete the design and allow wearers to tie them into bows. This detail gives the shoe a ballet inspired character and connects the new version to the feminine direction behind the release.
Rosé wears the Speedcat Etoile in the accompanying campaign, bringing the model to an audience that continues to find new ways to style the PUMA icon. Her involvement places the shoe within the Speedcat’s current revival and introduces another interpretation of the silhouette to a new generation.
PUMA began the Speedcat’s return in 2024. Since then, the brand has introduced updated colorways, limited collaborations and several new versions of the original design. The lineup now includes the Speedcat Ballet, Speedcat Wedge and Speedcat Mule, each of which adjusts the established form through a different construction or styling idea.
The Speedcat Etoile continues that sequence through a ballet inspired approach. PUMA keeps the core shape intact while changing the materials and details around it. The suede overlays, subtle shine and tonal branding create a soft finish, while the ribbon laces give the shoe its most distinctive feature.
The campaign imagery places Rosé among youthful nostalgia and personal mementos connected to her past. Within that setting, the visuals present the Speedcat Etoile as a childhood memory.
The release continues the Speedcat’s renewed presence with another distinct option for the lineup. Its low profile construction retains the original model’s shape, and the satin inspired finish and bow tied laces introduce a new design direction. PUMA will offer the Speedcat Etoile in pastel pink, black and soft ivory starting July 30, 2026, through PUMA website, PUMA flagship stores and selected PUMA stockists.
