It seems Bella Hadid is stepping into the world of beauty with the launch of her own brand, Orebella. The model, who has been notably absent from the runway lately, teased the brand’s reveal on Instagram, sparking speculation among fans. While details about Orebella’s offerings remain elusive, a trademark application suggests it may focus on fragrance and scented body and hair care products, among others.
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Rumors are circulating that Orebella will debut exclusively at Ulta, fueled by Hadid’s recent visit to what appears to be the beauty retailer’s headquarters. This move into beauty follows Hadid’s previous venture into the wellness industry as co-founder of Euphorics, a line of non-alcoholic drinks, reflecting her commitment to self-care and holistic well-being.
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This entrepreneurial endeavor marks another milestone in Hadid’s career, which has seen its share of challenges, from her struggles with mental health and Lyme disease to enduring harassment related to geopolitical issues. As she embarks on this new venture, fans eagerly anticipate the reveal of Orebella on May 2nd, offering support and well wishes for her latest endeavor.
