A$AP Rocky and PUMA have unveiled their latest collaborative collection, plunging into the adrenaline-filled world of motorsports with an innovative, fashion-forward twist. As the Creative Director, A$AP Rocky channels his unique aesthetic and understanding of youth culture to create motorsport apparel for the global audience. This new collection revitalizes the iconic Inhale Sneaker, a beloved design from the early 2000s, reintroducing it as a staple with some updates. The complete lineup spans across footwear, apparel, and accessories.
The collection’s standout feature is its distinctive use of distressed materials and performance fabrics, creating an authentic “garage-worn” look that resonates with both motorsport enthusiasts and current fashion trends. This approach is exemplified in the A$AP Rocky x PUMA Sweatsuit, which mimics the streamlined fit of a racing suit but with urban sensibilities, featuring a distressed allover print, tailored fit, and custom PUMA graphics.
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Accessories in the collection are just as thoughtfully crafted, with items like the A$AP Rocky x PUMA Seatbelt T-Shirt and a range of balaclavas. The T-shirt features a graphic that cleverly mimics a driver’s 6-point harness, while the balaclavas—available in knitted and padded versions—draw direct inspiration from racing gear, transformed into versatile fashion pieces.
Perhaps the most intriguing aspect of this collection is the limited reissue of the PUMA Inhale OG sneaker. Maintaining its original, iconic colorway and extreme contours, this reissue is enhanced with exclusive footbed inserts designed by Rocky himself, available only as a special gifting option.
A$AP Rocky’s involvement as Creative Director extends beyond design; he actively directs, styles, scores, and produces all campaign materials, ensuring a cohesive vision throughout. This collection is available from May 3rd in various high-end retailers and a special pop-up activation in Miami. Take a closer look at the collection in the Gallery below:
