Artfully directed by Anthony Vaccarello, the Saint Laurent Summer 2024 campaign is brought to life through the lens of renowned photographer Gray Sorrenti, with the iconic Hailey Bieber modeling the collection. In the photoshoot, Hailey poses confidently against vibrant brick facades in bold colors, each scene lit from a sunny day. Her sophisticated looks are complemented by the Large Le 5 À 7 Calf Leather Shoulder Bag, showcased in brown, black, and white variations, also wearing accessories from the same season.
Belgian-Italian designer Anthony Vaccarello, for Saint Laurent Summer 2024, drew inspiration from trailblazing female pilots and aviators. The collection blends femininity and masculinity with pocketed jumpsuits cinched at the waist, khaki-colored bottoms, and buttoned tank tops. Oversized sunglasses and head caps offer protection against strong winds, while leather gloves are designed for gripping the wheel.
Also evident in the collection are safari jackets and pleated trousers in rich burgundy, brown, and cream hues, juxtaposed with sheer tops that subtly outlined the human form. Classic untucked shirting and cargo-style dresses featured refined shapes, while shimmering satin dresses showcased daring low-slung necklines. The SS24 collection is a bold, modern homage to the House’s restless origins, reinterpreted through a contemporary lens.
The collaboration with Hailey Bieber continues the brands close relationship with the model. She was recently the face of their Ray Ban collaboration as well. The two brands collaborated to create a limited-edition Ultra Black Wayfarer, which is a new take on the legendary Wayfarer. In the history of the eyewear business, Ray-Ban has pioneered innovation by pushing the limits of fashion and utility since its founding in 1937. Sunglasses were revolutionised when the Wayfarer, with its recognisable broad frame and introduction in the early 1950s, made a dramatic fashion statement instead of just being a useful accessory.
