Stormzy Joins Dyson as Global Ambassador

Dyson has named Stormzy, the renowned British musician and cultural powerhouse, as the new Global Ambassador for its latest innovation: the Dyson OnTrac™ headphones. This collaboration is centered on Dyson’s new campaign, “55 Hours Inside the Mind of a Rockstar,” showcasing the OnTrac™’s 55-hour battery life, a feature perfectly attuned to the pace of Stormzy’s life. Known for groundbreaking albums such as Gang Signs & Prayer and Heavy Is the Head, Stormzy’s involvement embodies Dyson’s vision of pushing boundaries in technology while celebrating an uncompromising dedication to artistry.

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In the campaign’s film, viewers get a glimpse into the demanding lifestyle of a modern musician. With Dyson OnTrac’s class-leading active noise cancellation, Stormzy can capture the fleeting moments of quiet he needs to create, whether he’s between flights or rehearsals. The campaign emphasizes how focus and innovation allow both Stormzy and Dyson to exceed expectations — whether mastering a new genre or revolutionizing sound technology.

Jake Dyson, Chief Engineer, speaks highly of the collaboration: “We are delighted to welcome Stormzy as our latest Global Ambassador. His approach to music and his influence on social change mirror Dyson’s commitment to creating purposeful innovations that make a lasting impact.” This alignment in values is key to the partnership, which Jake notes as being powered by the shared pursuit of achieving something truly transformative, be it in music or technology.

For Stormzy, the Dyson OnTrac headphones provide exactly the kind of enduring support he needs. “Whether I’m catching a flight, getting ready for a show, or working on new music, I need to tune everything out and stay focused. The Dyson OnTrac™ headphones make it easy — they’re with me through every trip, no matter how long or hectic the day gets,” he explains. Engineered for long-lasting performance, the headphones deliver an impressive 55 hours of battery life on a single charge, with quick-charging capabilities for convenience on the go.

In addition to unparalleled performance, the OnTrac™ headphones are highly customizable. Fans can replicate Stormzy’s signature look — CNC Black Nickel outer caps paired with Khaki ear cushions — or create their own unique style using Dyson’s visualizer tool. With over 2,000 customizable combinations available, the headphones allow users to make a statement as bold as Stormzy’s, perfectly tailored to personal style preferences.

Dyson’s partnership with Stormzy promises a powerful blend of music and technology, elevating the listening experience for fans and music lovers alike. The Dyson OnTrac™ headphones are available for customization on Dyson.ae or at Dyson Demo Stores, ready to bring an unprecedented level of focus and design to anyone looking to explore “55 hours inside the mind of a rockstar.”