Slam Jam x Umbro introduce their Spring Summer 2025 collection, drawing inspiration from stadium security while combining elements of formalwear and sportswear. This latest release reflects both brands’ aesthetics, channeling British influences such as heraldry, check patterns, and security uniforms to create a fresh take on authority and street culture.
Designed by Slam Jam for Umbro, the collection balances structured details with Umbro’s football heritage. Military-inspired crest hoodies and t-shirts bring a tactical edge, while windbreakers and half-zips take cues from security uniforms. Ice hockey jerseys infused with football colors and motifs add another layer to the mix, reinforcing the collection’s dynamic energy.
One of the key pieces, the 97/98 polo shirt, makes a bold statement with oversized “Lazy” lettering, bringing a rebellious streak to the lineup. Accessories such as statement caps further emphasize street culture, rounding out the collection with attention-grabbing slogans and graphics.
The campaign, photographed by Satoshi Fujiwara, offers a raw and unfiltered perspective on the collection. His signature invasive lens style mirrors the unpredictable energy of an away-day bus journey, capturing the intensity and chaos often found in football culture. The result is a campaign that feels immediate, intense, and deeply connected to the themes of the collection.
The first drop of the collection will be available on March 4, 2025, through slamjam.com and Umbro’s online platforms, followed by a wider release in select retailers on March 7, 2025. The second drop will arrive on March 18, 2025, through the same online platforms, reaching additional retailers on March 21, 2025.
