OAMC and Goldwin have once again joined forces, launching their second collaboration for the Spring/Summer 2025 collection. This new project showcases a series of ten distinct styles, focusing heavily on a combination of functionality and cutting-edge fabric technologies while staying aligned with OAMC’s sleek modern aesthetics and Goldwin’s commitment to environmental sustainability.
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This season’s lineup includes a range of outerwear and trousers crafted from a custom-made, three-layer technical cotton that is water-repellent and breathable, yet maintains a natural feel thanks to its textured surface. The collection also features stylish accents like leather cords and is available in colors including white and an exclusive all-over camouflage print. Key pieces such as a flight jacket, vest, shirt, and shorts are designed with three-dimensional fatigue pockets, hand-finished cords, and leather zip pullers, coming in shades of light pink, khaki, and black.
Adding to the tactile experience, the collection includes printed hoodies made from premium cotton and T-shirts crafted from organic cotton, all designed in generous, comfortable shapes. Unique handwritten labels on each piece underscore the collection’s exclusivity and seasonal appeal. Luke Meier, co-founder and former creative director of OAMC, expressed his satisfaction with the collection, noting, “The goal of the spring collection was to push the interaction between performance and how natural fibers can work in a technological context. We pushed the treatments and fabric development deeply. The design language is deliberately functional in appearance to amplify the intention, and there is a warm and inviting tactility when you encounter the pieces.
The promotional campaign for the OAMC x Goldwin SS25 collection, captured by artist and photographer Julian Klincewicz in Tokyo, draws on themes of synergy and motion. It transforms Tokyo’s vibrant urban landscape into a backdrop that captures the dynamic energy and movement inherent in the collection, embodying the “Kinetic Synergy” between the photographer, the city, and the models.
The OAMC x Goldwin SS25 collection is scheduled for release on February 28th and will be available online, as well as in selected retail stores. This launch promises to attract fashion aficionados and environmental advocates alike, offering a fresh perspective on sustainable luxury fashion that does not compromise on style or functionality.
The ongoing partnership between OAMC and Goldwin is an example of how fashion can align with eco-friendly practices without sacrificing the quality and innovation that modern consumers demand. Each brand brings its unique philosophy and expertise to the table, creating fashion that is not only beautiful and functional but also responsible and forward-thinking.
