Luxury house Dior unveils its Autumn Winter 2025.26 ready-to-wear campaign, captured by fashion photographer Tim Walker inside the historic Hatfield House in England. With creative direction by Margot Populaire and set design by Shona Heath, the campaign reimagines the house’s fashion codes through shifting identities, structural garments, and dreamlike settings. Maria Grazia Chiuri draws directly from literary and historical influences, framing the collection around the concept of transformation – where design evolves through function and reference.
The guiding reference is Virginia Woolf’s Orlando, a novel in which the protagonist moves through time, changing gender and social role. That progression is mirrored visually in the campaign. Models pass through constructed thresholds, surrounded by optical effects and architectural symbols. The staging reinforces how clothing and setting shape identity, using visual distortion to reflect narrative shifts. Time is treated as layered rather than linear, with each look assembling historical fragments into a present-tense proposition.
Chiuri continues her work with historical silhouettes, but shifts their functionality toward the present. Crinolines are abbreviated to allow ease of movement. Corsets and bustiers are reengineered with zippers and adjustable systems that allow for personalized shaping. These garments retain a strong architectural presence, but their purpose is geared toward wearability, not re-enactment. Tailored jackets and long coats are crafted from a wide range of materials: velvet, denim, technical fabric, and even embroidered horsehair. Each fabric change introduces a new structural vocabulary while preserving clarity in cut.
The collection revisits Dior archival pieces through selective transformation. White shirts with voluminous ruffles call back to Gianfranco Ferré’s work with the house, while John Galliano’s J’adore Dior T-shirt appears in a newly embellished version that adds dimensionality and texture. These references are reinterpreted through construction and material.
Accessories carry the same architectural logic. Footwear includes the Dior Dandy derby, Dior Novel loafer, and the high Dior Century boot – each inspired by classic menswear forms but shaped to meet new proportions. The bags continue this study in sculptural balance. The D-Journey, offered in a saturated red tone, and the fringed D-Céleste both emphasize curvature and movement. Even the berets, minimal in appearance, support the overall silhouette through proportion and line.
The campaign features models Achol Kuir, Ebba Bostrom, Huijia Chen, Laura Savy, and Peris Adolwi. Styled by Elin Svahn, with hair by Malcolm Edwards and makeup by Sam Bryant.
Chiuri uses historical construction to propose new forms of appearance. The clothes adapt, respond, and hold tension without being rigid. The campaign frames these ideas – showing a collection that operates through structure, material change, and temporal shift.
