Self-Portrait presents its Fall Winter 2025 campaign with Jisoo, marking the fourth global collaboration between the brand and the BLACKPINK star. This season shifts the narrative forward, into an imagined digital future shaped through generative visuals by photographer Drew Vickers. The campaign builds on a concept introduced in Pre-Fall 2025, which set Jisoo in a 1960s-inspired world. Now, she moves through luminous, computer-rendered metropolises that rethink the setting entirely.
Jisoo and the creative team shot both campaigns on the same day, using green screen technology as the foundation for two completely separate visual concepts. The difference lies in the atmosphere. While the previous season looked back, Fall Winter 2025 accelerates ahead. Drew Vickers applies his AI-led techniques to shift the scene into a future charged with artificial light, polished structures, and unfamiliar reflections.
“There’s something so effortless about working with Jisoo because she doesn’t need to perform or overthink anything,” said Han Chong, Founder and Creative Director of Self-Portrait. “She has a presence that draws people in. Each season we’ve created a world around her and this campaign continues the story, taking it into a new dimension.”
Jisoo also shared her thoughts on the dual-shoot process. “We shot both the pre-fall and fall winter campaigns on the same day, so it’s been interesting to see how Han and Drew imagined two completely different worlds from one shoot,” she said. “Everything was filmed against a green screen, so watching the final images come to life has been so exciting. I love experimenting – this was my first time working with this kind of technology, and the result feels totally different from anything I’ve done before.”
Throughout the campaign, Jisoo wears looks selected from the Fall Winter 2025 collection. Featured pieces include a black 3D crepe flower mini dress, a white lace mini, and a grey wool knit playsuit. She also appears in a black floral lace midi skirt, a black bouclé jacket with fur cuffs, belted knit leggings, a black metallic pussy-bow blouse, and blue barrel-leg jeans. Accessories in the campaign include black croc-effect micro and mini bags.
Self-Portrait’s Fall Winter 2025 collection is available through its global retail network, and in all Self-Portrait stores.
Jisoo is on fire 🫶🫶🫶🫶 self portrait literally changed the advertising game not sure anyone else has noticed 🫠