Victoria’s Secret has expanded its Body by Victoria collection with the introduction of the FlexFactor Lightly Lined Plunge Demi Bra. Designed to offer structure without compromising ease of movement, the bra features a flexible titanium underwire and soft memory foam. The combination creates a lightweight structure intended to adapt to the body’s motion and shape, offering support while maintaining a minimal feel.
The FlexFactor design builds on the Body by Victoria collection’s reputation as the company’s most popular line. With a bra sold every five seconds, the series maintains consistent demand. The addition of the titanium underwire marks a new phase for the brand, which continues to explore material science in intimate apparel. The FlexFactor bra is designed to mimic the sensation of going braless while still offering form and lift.
Charlotte Wales photographed the new campaign in New York City, working with Executive Creative Director Adam Selman and creative agency Chandelier. The campaign presents the new bras in motion, aligning with the technical goals of the design. Malina Joseph Gilchrist styled the shoot, which uses city settings to reinforce the collection’s wearability in active daily life. Beauty is workof hair stylist Ryan Mitchell, makeup artict Emi Kaneko, and manicurist Mei Kawajiri. Stars of the campaign are Candice Swanepoel, Paloma Elsesser, Dakota Moore-Lizotte, and Devyn Garcia.
The FlexFactor bra comes in a range of sizes, from band 30 to 44 and cups A through G. Additional Body by Victoria pieces in the collection include underwear, casual sleepwear, and loungewear, with size options extending from XS to XXL. Pricing begins at $16.95, and the full selection is now available both in stores and online at VictoriasSecret.com.
The updated silhouette reflects a shift toward comfort-focused design in everyday lingerie. While the exterior maintains the collection’s familiar softness and fit, the internal structure has been refined to support movement without rigidity. This approach allows wearers to feel supported without the compression or sharp pressure points common to traditional underwire bras.
