ALO has launched the second drop of its Fall 2025 “Luxury is Wellness” campaign, once again fronted by Kendall Jenner. Released on August 26, the latest chapter spotlights Jenner in her new go-to look: the Airlift Line Up Set in Navy.
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The centerpiece of this drop is ALO’s Airlift fabric, a signature innovation celebrated for its sleek compression, sculpting fit, and subtle sheen finish. Engineered to move effortlessly between high-intensity workouts and daily wear, Airlift is designed with four-way stretch and a supportive, glove-like feel. In the new campaign, Jenner wears the Airlift Line Up Set in a rich navy tone accented by black flocking, creating a silhouette that blends sophistication with performance. Styled with the ALO Runner in matching navy, the look delivers a complete studio-to-street uniform.
The Airlift Line Up Bra ($88) introduces a versatile cut with contour cups for lift, removable padding, and skinny adjustable straps for a refined finish. Meanwhile, the Airlift High-Waist 7/8 Line Up Legging ($138) combines compression with flattering details, including sweetheart back shaping and flocking accents that contour the silhouette. Together, the set balances functionality and style, reaffirming why ALO has become a go-to for athletes, wellness enthusiasts, and fashion-forward consumers alike.
As part of ALO’s broader “Luxury is Wellness” campaign, the new release underscores the brand’s ethos of aligning elevated aesthetics with mindful living. Kendall Jenner’s role as campaign face amplifies the collection’s resonance, bridging ALO’s technical design with mainstream cultural appeal.
With the Navy Airlift Line Up Set, ALO continues to refine its approach to activewear, offering pieces that embody versatility and luxury in equal measure.
