Zadig&Voltaire introduces Paris Jackson as its new ambassador and the face of the Fall Winter 2025 campaign, which also debuts two new bags, Jack and Jim. Known as a singer, songwriter, actress, and model, Paris Jackson brings her own perspective to the brand. Her presence reflects the house’s focus on rock, freedom, and empowerment, creating a connection that feels natural in both attitude and execution.
Jackson’s bond with the brand extends beyond fashion. She often describes Paris as her second home, a city that continues to influence her creativity. That link between the city and the label establishes a strong foundation for the collaboration. Zadig&Voltaire has long built its identity on individuality, a quality that Jackson represents with clarity. Founder and Artistic Director Thierry Gillier emphasizes this alignment, describing her as a figure who embodies elegance, raw energy, and a sense of modern freedom.
For Zadig&Voltaire, accessories carry as much weight as clothing. The Rock bag already serves as one of its most recognizable icons, with global sales confirming its relevance. Building on that success, the label introduces two new silhouettes that step into the spotlight: Jack and Jim.
The Jack represents a clean and minimal approach. Available in leather black or suede brown, it shows discreet embossed branding and subtle hardware. Its lightweight construction gives it a sense of practicality, while its shape ensures ease for daily use. Jack carries the adaptability to shift from office hours to casual settings without complication.
The Jim introduces a different mood. Offered in black or wild, its sculpted form comes alive through tactile leather. Designed with a functional mindset, Jim suits urban life as much as travel. Its rock influence comes through in its shape and materiality, while its versatility anchors it in practicality.
With Paris Jackson at the center of the campaign, Zadig&Voltaire reinforces a message rooted in empowerment and individuality. The combination of her presence and the launch of two new designs shows the brand’s ongoing drive to expand while staying consistent with its core values. Both bags are now available in Zadig&Voltaire boutiques and through brand’s website.
She literally has no personality but I already forgot the brand as well so yeah