PANGAIA introduced its Fall 2025 campaign, PANGAIA: REIMAGINED, with a focus on transformation. The project centers on the brand’s signature piece, the tracksuit, now reshaped through the creative perspectives of Anders Sølvsten Thomsen, Harry Lambert, and Jeanie Annan-Lewin. Each stylist approached the garment as a canvas, exploring its potential beyond its function as uniform and asserting its place as a cultural marker.
The campaign imagery came together under the creative direction of Anders Sølvsten Thomsen and through the lens of Rory Van Millingen. Conceived as a triptych, the visuals create three distinct settings, each with its own mood and texture. Together, they form a constellation of approaches that reframes the everyday, turning the tracksuit into a tool for expression.
Anders Sølvsten Thomsen built his interpretation through color. Using saturation and geometric layering, he transformed the tracksuit into an abstract visual object. His vision centered on intensity, precision, and intimacy, pushing the garment past its sportswear associations. “Color evokes a deeply personal response. I wanted to reshape the tracksuit into something dynamic – to take it beyond sport and into a different dimension,” he explained.
Harry Lambert drew from the natural palette of the season. He worked with earthy tones and the sharp contrast of white space, introducing flowers as delicate interventions within tailoring and sportswear. The imagery placed fragility against structure, reinforcing a sense of dual character. Lambert explained his direction: “What excites me is disrupting what feels normal about a tracksuit. Pairing the casual with the formal – a shirt, a smart shoe – puts a new twist on the everyday and creates something unexpected.”
Jeanie Annan-Lewin approached the collection through the body. Her vision treated fabric as kinetic material, stretched and folded into shapes that charged each frame with motion. The cinematic quality of her images emphasized energy, rhythm, and visual disruption. She described her process: “My philosophy is about world building – injecting culture and different aesthetics to create imagery that moves, disrupts, and tells a layered story.”
PANGAIA: REIMAGINED functions as both campaign and manifesto. Collaboration defined the process, and reinterpretation served as the method. By bringing together different stylistic voices, the brand reinforced its belief in creativity as collective work.
The campaign also coincides with the launch of PANGAIA’s redesigned website. With this step, the brand opens a new space for storytelling and reinvention while keeping ties to its founding ideals.
