Alo introduces its Valentine’s Day drop with Elsa Hosk fronting a romantic campaign. The release brings together familiar favorites and new arrivals designed for moments that unfold slowly, whether spent indoors or out. Romance guides the mood, yet the focus stays grounded in pieces meant to move through daily routines with confidence and comfort.
VALENTINE’S DAY
Shot at the Beverly Hills Hotel, the campaign places Hosk in settings that feel relaxed and personal. She moves through the space wearing soft, cozy silhouettes suited for a quiet date night at home, then steps outside in lighter, playful looks intended for a morning walk.
Alo frames the collection as something that works equally well as a gift for a close friend, a partner, or as a purchase made for personal pleasure. The idea of self-gifting sits comfortably alongside romantic intent, positioning the pieces as expressions of care directed outward or inward.
Color plays a central role throughout the collection. Soft basics arrive in bright red, deep plum, and candy heart pink, setting a playful tone without overwhelming the silhouettes. The palette supports the seasonal theme while remaining easy to integrate into existing wardrobes.
The drop includes dresses designed for relaxed movement, micro shorts paired with coordinating bras and jackets, leggings shaped for comfort, and wide-leg pants that balance structure with softness. Alo’s signature approach to fit carries through each piece, prioritizing clean lines and flexible wear. Sneakers and bags complete the offering, adding functional elements that extend the looks beyond the home.
Elsa Hosk anchors the campaign with a calm presence that aligns with the collection’s tone. The campaign images focus on atmosphere and gesture, presenting clothing as part of lived experience.
Alo invites viewers to explore the first drop, with the next release scheduled for February 9. The releases build a Valentine’s Day offering shaped by color, comfort, and personal expression.
