Polaroid and Thrasher have come together for a collaboration that reflects skateboarding’s grit, chaos, and community. Both brands share an analog spirit, with Thrasher documenting skateboarding for more than four decades and Polaroid thriving on spontaneous, unplanned moments. They introduce a limited-edition Polaroid Now camera and special-edition film that celebrate the raw energy of skateboarding culture.
NEWS
Skateboarding has always been about more than tricks. It is about the friends who gather at the park, the people who cheer, and the ones who help pick up a board after a fall. Photography has long played a role in preserving these moments, and Thrasher has built an archive of images that guided generations. Polaroid connects naturally with that ethos, turning fleeting experiences into physical memories that outlast the session.
The collaboration underscores a shared belief in human connection. Tony Vitello, publisher and owner of Thrasher, explained it directly: “The skateboard community is experience based and shares that through imagery. There are sprinkles of Polaroid throughout Thrasher’s deep archives. These moments have guided generations and brought us together, not only capturing the chaos but capturing history.”
Polaroid’s instant photography aligns with this perspective. The immediacy of a photo builds connection between people, turning raw experiences into keepsakes. By linking with Thrasher, Polaroid extends its role in skate culture, emphasizing that the beauty of skateboarding lies not just in the tricks but in the collective memories around them.
The centerpiece of the release is the Polaroid Now Generation 3 – Thrasher Edition. Each camera carries a hydro-dipped design featuring Thrasher artwork, ensuring no two are the same. The finish evokes the look of sticker-bombed gear, channeling the energy of skateboarding’s visual culture.
The design also supports self-timer and double-exposure functions, enabling playful experimentation. Rechargeable via USB-C, the camera works with Polaroid i-Type Film to produce full-sized instant photos. Priced at $149.99, the analog camera comes optimized for bright-light photography, making it ideal for capturing action outdoors.
Alongside the camera, the collaboration delivers Polaroid Color i-Type Film – Thrasher Edition, available for $21.99. Each pack includes 11 unique frames created by Neckface, the longtime Thrasher collaborator known for his chaotic and humorous artwork. The fiery designs frame each photo with energy that echoes skateboarding’s irreverent culture.
The film works with Polaroid Flip, Now, Now+, I-2, Lab, and other compatible cameras. For anyone wanting their shots to feel as wild as their sessions, Neckface’s frames bring the perfect finishing touch.
The Polaroid Now Generation 3 – Thrasher Edition camera and Color i-Type Film – Thrasher Edition are available now through Polaroid’s website. With a one-of-a-kind hydro-dipped camera and exclusive Neckface-designed film, the release honors the spirit of skateboarding while extending Polaroid’s role in capturing shared moments.
