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Marc Jacobs x A.P.C. Fall 2025 Celebrates 1980s Collegiate Style

The collaboration reimagines collegiate fashion by blending a bold 1980s influence with modern design elements for a fresh take on timeless style.

October 2, 2025
in Accessories, Ad Campaigns, Bags, Fall Winter 2025 Campaigns, Fall Winter 2025.26 Menswear, Fall Winter 2025.26 Womenswear, Marc Jacobs
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Marc Jacobs x A.P.C. Fall 2025
Courtesy of Marc Jacobs

Marc Jacobs x A.P.C. Fall 2025 collaboration celebrates both brands’ shared 1980s influences and distinct cultural perspectives. This collection reinterprets collegiate style with modern layers, precise craftsmanship, and archival inspirations, rooted in the long-standing friendship between Marc Jacobs and Jean Touitou.

Marc Jacobs and Jean Touitou’s creative connection, which began in the 1990s, shapes this collaboration. The collection merges the energy of New York with the charm of Paris, offering a mix of both cities’ iconic style codes. By mixing collegiate references with sleek, modern pieces, this capsule embodies a perfect balance of cultural storytelling and high-end fashion.

Courtesy of Marc Jacobs
Marc Jacobs x A.P.C. Fall 2025
Courtesy of Marc Jacobs

The collection features signature items like a varsity jacket crafted from wool and cowhide, alongside dual-branded jerseys that showcase the Marc Jacobs and A.P.C. crests. Essential wardrobe pieces such as “THE JEAN” denim jeans, “THE SKIRT” miniskirts, and “THE SHIRT” oversized striped shirts are designed for both men and women, offering a contemporary take on classic silhouettes.

Accessories play a key role, with the Marc Jacobs Tote Bag and a limited-edition version of A.P.C.’s Demi-Lune bag, perfect for adding a signature touch to everyday wear.

Marc Jacobs x A.P.C. Fall 2025
Courtesy of Marc Jacobs

Unique design details enhance the capsule. Orange accents pay tribute to Marc Jacobs’ 1980s Paris “Carte Orange” transit pass and Jean Touitou’s Sorbonne student card. Additionally, Roman Empire-inspired buttons featuring the designers’ profiles are featured on jeans and penny loafers, further emphasizing the collaboration’s playful yet impactful approach to fashion.

Courtesy of Marc Jacobs

Photographer Nick Newbold and stylist Alastair McKimm bring the collection to life in a campaign that encapsulates the balance between heritage, precision, and storytelling through fashion.

The Marc Jacobs x A.P.C. Fall 2025 collection is now available for purchase in Marc Jacobs boutiques, A.P.C. stores, and online. Prices for the collection range from $100 to $1,295, offering a variety of pieces that celebrate the creativity and history of both brands, now available to shop.

View Gallery 9 images
Tags: ad campaignBagscollaborationscollectionsFW25Marc JacobsmenswearWomenswear
Jana Kostic

Jana Kostic

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