Maison Vivier has officially opened at 98 Rue de l’Université, anchoring the brand once more in the heart of Saint-Germain-des-Prés. This 18th-century hôtel particulier is Roger Vivier’s new Parisian home, the opening is a return to the neighborhood that once inspired its founder, and it stands as a dialogue between Parisian heritage and bold creative innovation.
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Built in 1729 by royal architect Jacques Gilet de la Fontaine, the building itself is a Parisian jewel. Its storied walls have witnessed centuries of transformation -from aristocratic grandeur to 19th-century bourgeois refinement, and later, a period under the stewardship of the French government. François Avignon’s modernization brought a chapel to the residence, and today, after meticulous restoration, it houses the Maison’s ateliers, extensive archives, and elegant salons. Entering Maison Vivier, guests ascend a grand staircase adorned with gilded details, bathed in natural light, a fitting prelude to the treasures awaiting discovery. Beyond the main residence, a secluded garden inspired by classical French landscaping celebrates the city’s signature elegance and sense of joy.
Discover the Roger Vivier Spring Summer 2026 Collection:
The Salon de l’Héritage, curated by Inès de La Fressange, offers visitors a journey through the brand’s most revolutionary chapters. Signature creations from the 1950s to the 1990s are displayed alongside evocative photographs of Vivier’s celebrated muses. The space is a blend of eras: 1960s and 70s furnishings, Xavier Feal’s steel shelving, Mies van der Rohe’s iconic Barcelona chairs, Vincent Darré’s vibrant carpets, and Pierre Frey’s luxurious curtains. Each element echoes the audacious forms that define the house, think the Virgule heel and the Belle Vivier, with its instantly recognizable sculptural buckle.
Le Salon Vivier, meanwhile, channels the intimate universe of the founder. Here, Regency chairs and Louis XVI stools are juxtaposed with Philippe Hiquily’s sculptural armchairs, Agnès Debizet’s lunar console, and Marcello Piacentini’s modernist seating. The atmosphere is elevated by art and objects that reflect Vivier’s cosmopolitan, avant-garde spirit: a Picasso pochoir, a Chinese cabinet once owned by Hubert de Givenchy, and an oil painting by Charles-Henri Monvert.
Discover the Roger Vivier Shoes Archive revealed at the opening of Maison Vivier:
The creative pulse of Maison Vivier beats in the Studio de Gherardo Felloni. The Creative Director’s office is a study in eclectic Parisian taste, with pink and green hues framing a Chinese Art Deco rug, antique armchairs, and a sculptural desk by Duccio Maria Gambi. Shelves lined with archival shoe boxes pay homage to Felloni’s early explorations, while personal touches, a portrait of his dog, vintage cups, and a curated library, transform the workspace into a living atelier where heritage and imagination intersect.
One of Maison Vivier’s most compelling spaces is the Salle des Archives. For the first time, these archives are open to guests, offering an intimate look at over 1,000 creations, sketches, magazines, and photographs. Highlights include a 1962 prototype designed for Princess Soraya, documents relating to Queen Elizabeth II’s Coronation shoes, a Dior sandal from 1955, and the Belle Vivier, originally launched in 1965 for Yves Saint Laurent’s Mondrian collection and immortalized by Catherine Deneuve in Belle de Jour. Each artifact is preserved to museum standards, yet the presentation retains the warmth and intimacy of a designer’s world.
Discover more of the Maison Vivier’s HQ interior and exterior in our gallery:
The opening also marks the debut of the Belle Vivier 60 collection for Spring–Summer 2026. First created in 1965 and defined by its square buckle, this iconic shoe is reimagined by Gherardo Felloni in eclectic materials and expanded into bags and accessories. The collection honors the model’s 60th anniversary, reaffirming the Belle Vivier’s status as a timeless emblem of Parisian style. Maison Vivier through its salons, archives, gardens, and studio, the residence embodies Roger Vivier’s visionary approach and contemporary ambitions. Each space invites visitors to experience the Maison’s universe, where every design tells a story meant to be lived and worn.
