Luxury house Louis Vuitton presents its latest leather goods campaign featuring House Ambassadors Emma Stone and Hoyeon. Shot by fashion photographer Ethan James Green, the imagery presents new expressions of the Capucines and Side Trunk handbags designed by Nicolas Ghesquière for the Fall Winter 2025 Women’s Collection. Set against sketches of Haussmannian architecture, the imagery evokes the architectural character of Paris and the Maison’s connection to the city.
Emma Stone carries the Capucines in warm Cognac tones, expressing structure and fluidity in a single gesture. The bag’s signature handle and refined proportions frame her presence with quiet confidence. She also appears with the Side Trunk, a design inspired by the Maison’s travel heritage and adapted for daily movement. Her portrayal links elegance with authenticity, reflecting her ease both on screen and in front of the lens.
Hoyeon brings a distinct vitality to the campaign through her interpretation of the same pieces. She carries the Side Trunk in Taupe grained leather and in Monogram canvas, as well as the Capucines GM in deep navy. Each variation emphasizes tactile contrast and sculptural form, reaffirming the versatility of Louis Vuitton’s design language. Green’s compositions accentuate texture, gesture, and the interplay between form and atmosphere.
The Capucines has become a defining piece within Louis Vuitton’s repertoire since its debut, representing evolution in the Maison’s approach to leather goods. The Side Trunk channels the spirit of its archival trunks, translating craftsmanship into a contemporary context. Together, these designs illustrate a dialogue between heritage forms and modern expression, guided by Ghesquière’s architectural sensibility.
Emma Stone, known for her range in La La Land, The Favourite, and Poor Things, continues her ongoing relationship with the Maison. Hoyeon, who rose to international attention through Squid Game, extends her work from modeling into film while remaining a reference in fashion. Both bring different registers of presence that turn the campaign into a study of character as much as craft.
