HUGO has joined forces with Crunchyroll, the world’s leading anime platform, to release the HUGO x Jujutsu Kaisen capsule. The collaboration channels the visual energy of the globally acclaimed anime series through HUGO’s contemporary lens, creating a collection rooted in bold design and expressive character.
Available now, the capsule takes cues from the explosive imagery of Jujutsu Kaisen’s second season while tapping into the growing excitement surrounding the upcoming third. Through dynamic references and sharp tailoring, HUGO translates the anime’s energy into wearable pieces that bridge two creative cultures: fashion and animation.
The collection spans menswear and womenswear, featuring standout items that speak to both the anime fan and the modern style enthusiast. A reversible zippered cotton jacket displays powerful anime-inspired graphics, while an oversized bowling shirt captures key character scenes and cut-out motifs. Denim pieces add edge with bold prints that mirror the series’ intensity, bringing the visuals of Jujutsu Kaisen into everyday wear.
This capsule embodies a shared narrative between anime and fashion, one grounded in individuality and expression. The themes central to Jujutsu Kaisen, such as resilience and the power of human connection, align naturally with HUGO’s identity and its young audience. Each piece reflects the confidence and self-expression that define the brand’s community.
To mark the launch, HUGO appeared at ComplexCon in Las Vegas, an event dedicated to pop culture, music, art, and design. Inside its anime-inspired booth, visitors explored and purchased the capsule while immersing themselves in campaign visuals that brought the collaboration to life.
The HUGO x Jujutsu Kaisen capsule is now available online, in HUGO stores worldwide, and through selected retail partners. Each piece reflects the meeting point of two creative worlds, offering fashion that carries the intensity and imagination of anime into the present moment.
