For Pia Mance, founder and creative director of Heaven Mayhem, jewelry carries stories of memory and emotion. With the brand’s 2025 Holiday Collection, she introduces a new direction that feels both familiar and elevated, balancing vintage influences with a contemporary attitude. Shot in Paris, the campaign captures the refined confidence that defines Heaven Mayhem’s latest evolution, from sculptural watches to architectural earrings.
INTERVIEWS
In conversation with DSCENE Magazine’s Katarina Doric, Mance reflects on her creative process, the enduring appeal of nostalgia, and how the right accessory can bring a quiet sense of confidence to any look.
You’ve called this Holiday Collection a new chapter for Heaven Mayhem. What inspired this new creative direction? – As a brand, we’re always improving and evolving. This collection feels fresh, not only from a product perspective, but also through our marketing, campaign, and visual direction.
We collaborated with an amazing creative team on the creative direction and shot the campaign in Paris. Everything just feels more elevated and a step up from what we’ve done. I’m really proud of this collection and campaign. This collection is a renewed take on our accessories, while still honoring our roots in vintage-inspired designs that celebrate bold, statement-making style.
The Art Deco motifs are such a strong thread in this collection. Was there a specific place or moment during your travels that shaped the aesthetic? – I travel to Europe often, and much of my inspiration comes from wandering through art galleries and exploring the streets of London, as well as from the art deco architecture that graces Paris and Brussels.
This collection is a renewed take on our accessories, while still honoring our roots in vintage-inspired designs that celebrate bold, statement-making style.
You’ve reinterpreted key pieces like the Archer and Rowan Earrings this season. What’s your approach to evolving signature designs while keeping their original character? – Our statement earrings are so bold, they inspire the design of other pieces, from bangles and cuffs to necklace charms. I always say it’s about reimagining the pieces people already love from our existing collection into new, elevated forms that allow us to continuously evolve, grow, and refine our offering.
I started this brand with the love for vintage pieces that I would find in my mother’s and grandmother’s jewelry box.
Nostalgia feels deeply present in this release. How does memory or sentimentality inform your creative process? – I started this brand with the love for vintage pieces that I would find in my mother’s and grandmother’s jewelry box. I think a lot of our hero products come from designs inspired by pieces they would wear before.
Heaven Mayhem has become synonymous with modern glamour, worn by Hailey Bieber, Sofia Richie, and Rosie Huntington-Whiteley. How do you feel seeing your designs define that new kind of effortless luxury? – I’m always in awe seeing these girls wear Heaven Mayhem pieces. They’re timeless, transcending trends and effortlessly blending with every style.
Gold or silver? – Why not both! I love to mix.
Vintage piece you’ll never part with? – My vintage Birkin and Kelly bag! They complete all of my outfits and I think they are just classics!
The right accessory has a way of completing an outfit, of pulling everything together effortlessly.
Dream dinner guest wearing Heaven Mayhem? – It’s always gotta be Hailey Bieber, Rosie Huntington-Whiteley, or one of the IT girls, but I’d say right now, it would have to be Elsa Hosk!
If there’s one emotion you hope people feel when wearing this collection, what would it be? – Confidence and nostalgia! The right accessory has a way of completing an outfit, of pulling everything together effortlessly. These earrings are vintage-inspired, designed to feel like a modern echo of the treasures your grandmother once wore.
The collection launches today, October 28 at 9 AM PST, exclusively through the brand’s official website.
