H&M Studio turns toward theatrical expression for Holiday 2025, drawing influence from the late-1970s and early-1980s New Romantic scene. The collection combines the decadence of that period with a modern sense of structure, resulting in a wardrobe defined by exaggerated shapes, rich surfaces, and dynamic contrasts. Available in select stores on November 17 and globally at hm.com on November 18, the line embodies an escapist approach to festive dressing.
HOLIDAY SEASON
The collection’s color palette includes black, dark chocolate brown, deep burgundy, beige, white, and a flash of acid yellow. Textiles such as washed leather, lightweight taffeta, jacquard, sheer sequins, mesh, and heavy cotton set a sensory tone. Every look balances theatricality with clarity of form, using texture and proportion as the primary tools of expression.
Hero pieces bring past and present together. A cropped black tuxedo jacket pairs with high-waisted trousers that open along the back hem. A voluminous black polka-dot mesh cape with a ruffled collar and hem layers over a sleeveless draped dress, merging two garments into one. For a more luminous option, a beige sequined mesh bandeau dress creates fluidity through ruching that wraps around the body.
Shirting defines the tailored side of the season. The white tuxedo shirt returns with an open collar and cut-out shoulders designed to reveal jewelry, while another version features a ruffled high collar, tuxedo bib front, and long cuffs. Outerwear brings range through a brown-black checked wool coat with a detachable scarf and a cropped black washed leather jacket inspired by trench detailing.
Accessories extend the drama of each silhouette. Black washed satin kitten heels with oversized bows, dark chocolate boots with wide leather shafts, lace gloves trimmed with ruffles, layered necklaces, and a washed velvet denim beret complete the styling language. Each piece amplifies the energy of eveningwear while keeping its structure adaptable for different occasions.
H&M Studio Collection Designer Kathrin Deutsch describes the vision behind the collection: “The late 1970s and early 1980s was a time of pushing boundaries, combining the past and future to create something new for the present. For this holiday season at H&M Studio, we wanted to do the same while channelling the flamboyance of that time. So the silhouettes are striking, and we play with volume, but nothing is too perfect or pretty. And the collection acts as a complete wardrobe – leaving it to each person to define their own take on partywear.”
