Miu Miu presents its 2025 holiday campaign through a film-led series that brings together Gigi Hadid, Dede Mansro, Viola, and Xiao Wen Ju. They appear as a group of characters arriving at an Elizabethan manor house in the British countryside, where the story unfolds through scenes shaped by the age and texture of the estate. Shot on a Super 8 camera and photographed on film, the campaign uses the medium’s grain and movement to build a tactile atmosphere that aligns with the setting.
The manor anchors the visual world of the project. Ancient brickwork, worn stone, and a large fireplace at the center of the home establish a strong spatial presence. The house stands with its surfaces exposed, revealing marks shaped by time.
The collection appears in looks designed for gatherings across the season. Satin in soft shades, crumpled finishes, patchworked shearling, glittered knits, sequinned textures, bias-cut satins, and stretch georgette show the range created for the campaign. Feminine prints complete the ready-to-wear offer and give the selection a rhythm suited to the festive mood within the manor.
Moccasins, loafers, slippers, and ballerinas appear alongside knee-high stretch leather designs first shown on the Fall Winter runway. Ultra-flat sneakers and pointed-toe pumps trimmed in grosgrain add further variation, offered in both high and kitten heel versions.
Bags complete the holiday story. The campaign includes the Wander, Arcadie, Pocket, Beau, and Solitaire, as well as the backpack, presented in classic colors and seasonal red.
Angela Hill photographs the campaign, adding a visual approach that works with the film medium. Creative direction comes from Miuccia Prada, with styling by Lotta Volkova. They construct a holiday world shaped by the materiality of the estate and the energy of the cast. The location, the collection, and the film format align to create a narrative centered on a seasonal gathering.
