7 For All Mankind, the Los Angeles-born denim label that helped define premium denim in the early 2000s, is setting the stage for a major comeback. The brand has appointed Italian designer Nicola Brognano as its new creative director, signaling a bold new era for the iconic label. This move is part of a broader strategy to restore the brand’s relevance and make waves well beyond its denim roots.
Legacy of Premium Denim and Celebrity Endorsements
Founded in Los Angeles in 2000 by Michael Glasser, Peter Koral, and Jerome Dahan, 7 For All Mankind quickly established itself as a pioneer in the premium denim category. Known as “Sevens” among fans, the brand’s focus on innovative fabrics, fit, and finishes made it a favorite among celebrities like Kim Kardashian, Jennifer Lawrence, and Prince Harry (source). By blending luxury with laidback California style, 7 For All Mankind became synonymous with the Y2K era and was regularly spotted on the Hollywood elite.
From Denim Specialist to Full Lifestyle Brand
While the label first gained traction as a jeans specialist, it has since evolved into a comprehensive lifestyle brand. Today, 7 For All Mankind offers a full wardrobe, including leather jackets, gilets, dresses, and accessories for both men and women. The brand operates more than 100 retail locations across four continents and is sold online in 18 global regions, underscoring its international reach.
A New Chapter: Nicola Brognano’s Appointment
The announcement of Nicola Brognano’s appointment was made via the brand’s new cleaned up Instagram account (source). Brognano, born in Calabria in 1990, is a graduate of the Istituto Marangoni and winner of the Who is on Next? competition in 2016. He is widely recognized for his ability to capture the spirit of the moment with a unique creative signature. Brognano previously tried out at Blumarine, infusing the Italian label with a bold, 00s-inspired vision that resonated with Gen Z and fashion insiders.
Brognano’s debut collection for 7 For All Mankind is set to launch at New York Fashion Week in February 2026, marking the brand’s first-ever runway presentation. This high-profile debut underscores the brand’s ambitions to move into the fashion big leagues and reconnect with a new generation of consumers. We are already seeing the visual shakeup with enlisting top models such as Mariacarla Boscano and Kit Butler in campaign shoots for 7 For All Mankind.
Strategic Ownership and Global Ambitions
7 For All Mankind has experienced several changes in ownership, reflecting the volatility of the premium denim market. After being acquired by VF Corp in 2007, the brand was sold to Delta Galil Industries in 2016. Under Delta Galil, 7 For All Mankind has expanded its product range and global retail footprint, with a renewed focus on innovation and sustainability.
What’s Next for 7 For All Mankind?
With Brognano at the helm, 7 For All Mankind is poised to recapture its status as a trendsetter in both denim and ready-to-wear. His appointment is expected to bring a fresh, contemporary edge that honors the brand’s heritage while making it relevant for today’s fashion landscape. As the label prepares for its NYFW debut and global relaunch, all eyes are on how Brognano will reinterpret the brand’s DNA for a new era.
