For Fall Winter 2026, Arthur Robert takes OUEST Paris back to the foundational inspirations that launched the brand. The collection explores late-1970s workwear, where tough denim, raw functionality, and a sensual gaze coexist in deliberate tension.
Presented through a live, in-public shooting rather than a traditional runway format, the collection embraces a straightforward, relaxed approach that aligns with the brand’s ethos of designing clothes for real life. The open-to-the-public presentation strips away theatrical staging, letting the garments speak for themselves in actual daylight.
Construction as Concept
The silhouettes draw directly from workwear construction principles, pared back to essentials. Every detail serves function before aesthetics. Denim takes center stage, treated not as a decorative canvas but as a foundational material with its own inherent character. Coats and tailoring pieces explore the intersection of industrial craftsmanship and precise handwork, blurring the line between utilitarian garment-making and refined technique.
OUEST Proposition
OUEST Paris, founded in 2022 by Arthur Robert after nearly a decade at AMI, has built its identity on a specific vision: masculine denim and workwear infused with sensuality, filtered through Parisian sophistication. The brand was picked up by major retailers from its debut season, became a finalist for the ANDAM Pierre Bergé Prize, and is represented by KCD Worldwide.
Fall Winter 2026 represents a consolidation rather than an expansion, a deepening of the vocabulary Robert established from the start. In a market often driven by novelty, there’s conviction in a designer who returns to his roots and refines what he knows.
Discover more in the collection in our gallery:
