Super Bowl LX delivered a tightly fought game on the field and a halftime show that dominated conversation long after the final whistle. As the Seattle Seahawks secured a 29–13 victory over the New England Patriots, the halftime stage, headlined by Bad Bunny with guest appearances from Lady Gaga and Ricky Martin, delivered one of the most talked-about musical moments of the season.
EVENTS
But for many viewers, the spectacle didn’t stop there. From clever comedy to heartfelt storytelling, this year’s commercials carved out their own cultural moments between quarters. Whether leaning into nostalgia, star power, or surprising creative twists, the ads that resonated were the ones that felt fresh, unexpected and tuned to the broader conversations around culture and entertainment. With that in mind, here are the 10 best Super Bowl commercials of the year, ranked from ten to one.
10. Xfinity:
Jurassic Park
Xfinity’s Super Bowl commercial stages a Jurassic Park reunion, featuring Sam Neill, Laura Dern, Jeff Goldblum, Samuel L. Jackson, and a digitally recreated Richard Attenborough. The spot sidesteps the franchise’s chaos by proposing a lighter scenario in which fast internet saves the park, leaving Goldblum free to attack a mountain of shrimp and Neill to pose for a selfie with a T-rex, all soundtracked by Rupert Holmes’ “Escape (The Piña Colada Song).”
9. Bud Light:
Keg
Bud Light delivered broad laughs with Post Malone, Peyton Manning, and Shane Gillis in a wedding-set chase featuring a runaway keg and Malone sliding downhill in pursuit.
8. Ritz Crackers
Ritz Island
Ritz Crackers brought Jon Hamm, Bowen Yang, and Scarlett Johansson together for Ritz Island, a 30-second Super Bowl LX commercial that unfolds in a treehouse where the trio debates party plans over crackers. Johansson eventually arrives by jet ski, breaking the stalemate and steering the spot into full escapist humor.
7. Uber Eats
Food Conspiracies
Uber Eats leaned into paranoia and pop culture with Matthew McConaughey teasing Bradley Cooper over a theory that football exists solely to move food. Backed by Elvis Presley’s “Suspicious Minds,” the spot lands its punchlines with a Diet Pepsi–drinking Addison Rae cameo, alongside appearances from Amelia Dimoldenberg, Tramell Tillman, Sauce Gardner, Jerry Rice, Pork Chop Womack, and Sourdough Sam.
6. DoorDash
50 Cent’s Meta Moment
50 Cent brought self-awareness and cultural memory to DoorDash’s spot, poking fun at fame, relevance, and online commentary. The ad’s strength lay in its restraint, it let the joke breathe without forcing sentiment or explanation.
5. Instacart
Ben Stiller’s Absurdist Turn
Instacart leaned into surreal humor with Ben Stiller and Benson Boone anchoring a spot that felt intentionally strange. The ad trusted the audience to keep up, favoring tone over punchlines. It was weird in a way that felt earned, not engineered.
4. Pepsi
Taika Waititi’s Polar Bear Therapy Session
Taika Waititi brought his signature dry absurdity to Pepsi, casting himself as a therapist to a polar bear navigating a taste test crisis. The humor was understated and visually sharp, offering a welcome break from louder, more frantic ads.
3. Squarespace:
Emma Stone’s Noir Detour
Emma Stone anchored a sleek, cinematic Squarespace ad that leaned into classic noir aesthetics. Stylish and self-contained, the spot felt closer to a short film than a commercial, using mood and pacing to sell the idea of creative control.
2. Hellmann’s:
Andy Samberg’s Musical Parody
Andy Samberg turned a condiment into the center of a rock-operatic parody that balanced silliness with sharp timing. The ad committed fully to its concept, proving that exaggeration works when everyone involved understands the joke.
1. Pringles
Sabrina Carpenter Steals the Show
At the top of the list sits Pringles’ spot starring Sabrina Carpenter, a commercial that understood the assignment better than any other this year. Playful, self-aware, and visually tight, the ad let Carpenter’s presence do the heavy lifting without turning her into a gimmick. The humor felt current, the pacing confident, and the branding effortless.
