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Kith Drops NBA Hardwood Classics Collection During All-Star Weekend

The release honors the 25th anniversary of the 2001 NBA All-Star Game

February 12, 2026
in Ad Campaigns, Sportswear
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Kith NBA Hardwood Classics
©KITH

Fashion house Kith celebrates this year’s NBA All-Star event with a collection inspired by the 25th anniversary of the 2001 game. The vintage-inspired collaboration with the NBA league aligns with the 2026 All-Star Game in Los Angeles and features Hardwood Classics artwork drawn from that historic matchup. Kith will also present dedicated in-store installations at Kith West Hollywood to coincide with the launch.

SPORTSWEAR

The 2001 NBA All-Star Game remains one of the most recognized editions in All-Star history. Both teams featured rosters packed with players who later entered the Hall of Fame. During that game, athletes wore their respective home team uniforms instead of traditional Eastern and Western Conference jerseys. That visual choice informs the foundation of this collaboration and shapes the design direction throughout the collection.

Kith NBA Hardwood Classics
©KITH

The Kith for NBA All-Star 2026 assortment includes Hardwood Classics logo treatments from 15 teams represented in the 2001 game. The number reflects Kith’s 15th anniversary. The lineup includes apparel, headwear, collectible home goods, and collaborative accessories. Kith partnered with ’47 on headwear and continued its work with AVIREX on outerwear silhouettes. The offering also introduces collectible pieces developed with Wilson and Yellowpop.

Premium satin bomber jackets feature detailed team embroidery. Mesh Leon Shirts reference the uniforms worn during the 2001 game and pair with corresponding Mesh Shorts. Vintage Tees carry printed graphics that draw from Hardwood Classics artwork. AVIREX contributes a Leather Bomber Jacket constructed with all-over team logo patches, NBA iconography on the back, and Kith All-Star co-branding across the chest.

Kith NBA Hardwood Classics
©KITH

Beyond apparel, Kith expands into collectible objects. In partnership with Wilson, the brand introduces a basketball printed with painted team artwork and packaged in custom presentation boxes. Additional commemorative items include ceramic mugs, keychains, and a plush Los Angeles Lakers teddy bear. A printed Tapestry Blanket joins the lineup, along with two custom LED neon signs designed with Yellowpop, each dedicated to the Los Angeles Lakers and New York Knicks.

The campaign features three players from the 2001 NBA All-Star Game: Vince Carter, Tracy McGrady, and Latrell Sprewell. Their participation links the current release directly to the game that inspired it.

Sportswear
©KITH

Kith will host an early launch at its West Hollywood flagship on Thursday, February 12th. The full collection will release globally on Friday, February 13th at 11 AM in-store, online, and through the Kith App in New York, London, and Paris time zones.

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Tags: ad campaignscollaborationskithsportswear
Ana Markovic

Ana Markovic

Deputy Editor at DSCENE Publishing

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