LOEWE Fall Winter 2026 marks the second collection by Jack McCollough and Lazaro Hernandez for the house. The designers frame the season around a simple premise. For them, the act of making begins with joy. They describe design as an intellectual process shaped by curiosity, experimentation, and the pleasure of discovery. Within this approach, the route toward a result carries the same value as the finished object. Creation unfolds through testing ideas, examining materials, and allowing instinct to guide decisions.
FALL WINTER 2026
The collection develops through processes that involve problem solving and open exploration. Ideas move between intuition and accumulated experience. Each stage of design encourages the team to test possibilities and observe how concepts evolve through practice. Their approach treats craft as an active field of experimentation where curiosity drives new results.
The designers also reflect on their first season at LOEWE while preparing this collection. That earlier chapter introduced a physical language shaped by warmth and optimism. The Fall Winter 2026 collection examines how that spirit might expand through the current investigation into play. McCollough and Hernandez consider how the optimistic energy of the previous season can evolve through a more layered process of making. Their goal centers on extending the codes introduced during their debut.
The designers describe humor, levity, and openness as qualities closely linked with LOEWE’s Spanish identity. These ideas guided their collaboration with the artist Cosima von Bonin. McCollough and Hernandez have long admired her work and recently spent time discussing shared ideas about artistic practice. Her sculptures became a reference point for the atmosphere of the show. Von Bonin’s work uses wit and visual humor to introduce questions that challenge assumptions.
Cosima von Bonin created a series of artworks for the show space. These sculptures entered into conversation with the collection itself, forming a dialogue between fashion and contemporary art. The exchange allowed both disciplines to operate side by side, each influencing the other through experimentation and curiosity. The show space therefore functioned as a site where ideas moved between mediums through shared creative energy.
Throughout their conversations with the artist, McCollough and Hernandez returned to a concept drawn from the theory of games. The idea distinguishes between two forms of play. A finite game exists for the purpose of winning, while an infinite game continues for the sake of the act itself. This principle offered a way to think about fashion as an open activity that develops through ongoing exploration.
For McCollough and Hernandez, fashion remains a space where play continues without fixed limits. Fall Winter 2026 show presents this perspective clearly. Through curiosity, humor, and collaboration, the designers approach LOEWE as a platform for continuous creative activity.
