Alaïa expands its material focus with the introduction of its first denim line, bringing a new category into the house’s design language. Known for its control over form and material, the brand approaches denim through the same lens, shaping it as a fabric that responds to the body.
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The development process unfolded over the course of a year, with research and refinement guiding each stage. Alaïa treats denim as a second skin, building garments that follow the body’s contours while holding their shape. Defined waists and sculpted hips establish the silhouette, creating pieces that move with precision.
Production takes place in Japan, where the brand sources denim known for its quality and technical execution. Indigo undergoes rope-dyeing, a process that deepens the color and anchors it within the fabric. Additional treatments include handwashing, over-dyeing, and laser work, each contributing to the final surface.
The collection introduces six cuts: Bootcut, Fit and Flare, Palazzo, Round, Skinny, and Straight. Each style offers a distinct approach to volume and line, ranging from narrow silhouettes to wider forms. The Round cut, described by the brand as a barrel shape, introduces a curved structure that shifts the familiar outline of denim.
Washes extend from heavily faded finishes to deeper tones such as a dark indigo that approaches navy. The treatments create variation across the surface, allowing each pair to carry subtle differences in tone and texture.
To introduce the collection, Alaïa releases a campaign photographed by Sam Rock and featuring Mona Tougaard. The imagery focuses on the construction of the garments and the way they sit on the body, presenting the denim through a direct and controlled visual approach. Alaïa makes the denim collection available starting today, marking a new direction for the house.
