Ray-Ban names Jennie as its newest global brand ambassador, bringing the Blackpink member into the brand’s global lineup. The appointment connects the eyewear brand with a new generation shaped by music, fashion, and digital culture. Jennie brings a strong presence across multiple fields, working as a singer, rapper, songwriter, and actress while building a distinct identity that resonates on a global scale.
EYEWEAR
Ray-Ban positions Jennie as a figure who reflects its focus on expression and forward thinking design. The brand points to her ability to move between styles while maintaining a clear sense of self. Her approach aligns with Ray-Ban’s direction, where personal expression drives how each piece is worn and interpreted.
“I’m really happy to be partnering with Ray-Ban. It felt natural from the beginning. To me, confidence isn’t loud; it comes from feeling comfortable with yourself and expressing who you are in a quiet way,” Jennie says.
Jennie describes the brand as simple, expressive, and suited to daily wear, placing emphasis on pieces that stay part of a routine and reflect a shifting mood. Her perspective reinforces the brand’s focus on eyewear that integrates into everyday life without losing its visual impact.
“Ray-Ban has that same energy: simple, expressive and easy to live in. I love pieces that stay with you every day and become part of your mood, and this collaboration fits perfectly into that,” she adds.
Alongside the announcement, Ray-Ban releases a new campaign built around Jennie’s visual identity and energy. The imagery centers on self expression, inviting her audience to “frame their next move.” Jennie appears in ’90s-inspired wrap shields, vintage influenced metal frames, and retro cat-eye silhouettes. Each design supports all-day wear, focusing on comfort and usability.
Through this partnership, Ray-Ban strengthens its connection with a younger audience while staying grounded in its core values. Jennie brings a clear voice to the collaboration, shaping how the brand communicates ideas around confidence, style, and everyday expression.
