SPUNGE places its Osmosis silhouette at the center of Shoes To Do Stuff, a campaign built through short video scenes drawn from everyday routines. Founded by Salehe Bembury, the brand frames the shoe through repeated use across different activities, shifting familiar actions through unexpected visual changes.
SNEAKERS
The Osmosis design combines performance and lifestyle references through an organic structure intended for varied daily use. It features SPUNGE’s SQUISH TECH cushioning, which delivers padding, stability, and responsiveness for extended wear. The construction supports use across different environments, aligning the shoe with a wide range of conditions shown throughout the campaign.
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Each scene presents a routine action and introduces a surreal adjustment that alters how the moment reads. These vignettes build a sequence where repetition meets variation, linking the shoe to daily use without relying on performance-driven framing.
Salehe Bembury said Shoes To Do Stuff builds on curiosity found in daily routines. He designed the Osmosis for use throughout all parts of the day, extending beyond performance into transitional moments and reflecting how people live and interact with movement.
Shoes To Do Stuff builds its direction through this connection between product and use. The campaign keeps the Osmosis present in each scenario, reinforcing its role within everyday activity through repetition and variation in setting.
SPUNGE will release the Osmosis in new colorways, Merlot and Mung, on April 16, 2026. The model will retail at $150 USD, with additional colorways scheduled for release in the coming months.
