Moncler launches “Have a Puffy Summer” with Jamie Dornan leading the campaign, carrying the brand’s signature puffiness into warmer months. The concept centers on a lighter approach to layering, shaped for bright outdoor settings and shifting seasonal conditions. The Summer 2026 collection builds on this direction through garments that feel soft, sculptural, and defined by volume.
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The collection develops from Moncler’s focus on layered construction, adjusted for summer use. Lightweight materials and structured silhouettes support a wardrobe designed for transition. Each look relies on proportion and texture, with padded forms refined for a reduced weight.
Jamie Dornan anchors the campaign, bringing a relaxed presence to the imagery. Styled in looks from the collection, he interacts with a series of sculptural elements that shape the visual direction. The set introduces inflatable-like animal figures created by designer Andy Hillman and his team. An octopus, whale, lobster, seahorse, crab, and flamingo appear throughout the campaign, each matched to the palette of the garments.
Dornan addresses the shift in the collection through a direct statement. “There’s something really interesting about taking what Moncler’s known for and shifting it into summer. You still get that sense of warmth and puffiness, just in a lighter, more relaxed way. The whole campaign has this real sense of joy and playfulness.”
The women’s collection introduces a palette built on pastel pink, orange, forest green, and neutral tones. Stripes, gingham checks, and tropical florals appear across garments, grounding the selection in familiar seasonal references. Outer layers include bow closures, mesh pockets, lace-up waists, and floral details. Mid-layers feature washed nylon shells and parkas, paired with quilted shirt jackets. Base layers include striped polo shirts, a checked playsuit with a pussy-bow, dresses, and printed shorts.
The men’s collection approaches layering through a palette of scarlet red, yellow, blue, burgundy, and neutrals. Materials include lightweight nylon, denim, chambray blends, and cotton poplin. Outer layers consist of gilets, windbreakers, field jackets, and hooded shirt jackets, each designed for transitional weather. Base pieces include shorts, relaxed trousers, bowling shirts, striped polos, and graphic T-shirts. Accessories such as bucket hats and beanies complete the looks, extending the color and structure of the collection.
Moncler extends the campaign through installations in multiple cities. During Milan Design Week, a large-scale octopus appears at 10 Corso Como from April 16 to 28, accompanied by mannequins styled in the collection. In Seoul, a similar installation takes place in the Seongsu district from May 1 to 3, where the animal figures form an immersive environment alongside the garments. Additional activations include installations in mainland China, Hong Kong, Tokyo, Paris, and Miami, each presenting the campaign through large-scale sculptural elements placed within urban settings. Moncler Collection Summer 2026 is available in selected stores and online.
