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Irina Shayk Defines the Blumarine Resort 2027 Woman

The collection builds a darkly romantic summer wardrobe through lace, corsetry, ruffles, tailoring, and bougainvillea details.

May 27, 2026
in Ad Campaigns, Blumarine, Cruise - Resort Collections, Irina Shayk, Womenswear
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Blumarine Resort 2027 Irina Shayk
Courtesy of Blumarine

Blumarine Resort 2027 opens with a study of romance and power, shaped through the figure of Irina Shayk. David Koma places the model at the center of a collection built around tension, where seduction meets delicacy and beauty carries a sharper edge. Shayk gives the season a commanding presence, reflecting the attitude of the femme fatale while keeping the lightness of summer dressing in focus. Koma continues his exploration of Italian femininity through the rituals, spaces, and moods that define it, using the summer cruise as his point of departure.

RESORT COLLECTIONS

The collection draws from yachting culture and the wardrobe it requires, moving from quiet daytime moments to evening occasions. Koma approaches high summer through the darker romantic codes of Blumarine, where heat becomes a condition shaped by control, sensuality, and self-possession. Black and white dominate the palette, giving the season a Helmut Newton-like charge. The contrast creates a visual rhythm between softness and severity, with garments that often carry two ideas at once.

Blumarine Resort 2027 Irina Shayk
Courtesy of Blumarine
Courtesy of Blumarine

A black poplin shirt with ruched cuffs comes spliced with a boned corset in floral marquisette jacquard, bringing structure into a piece associated with easeful dressing. A sculpted oversized shirt appears with a dramatic bow, paired with a matching super-short white pareo culotte. A black crêpe-jersey body expands into a voluminous cape finished with decorative fringing, turning a close-fitting base into something more theatrical. Koma also works with transparency through a long sheer Chantilly lace dress trimmed with macramé flowers, echoed in a matching minidress and blouse. These pieces create a dressed déshabillé mood.

Ruffled blouses printed with bougainvillea on white and black bases appear layered, then reshaped into a minidress. A white crinkle-georgette dress carries heavy strands of ruffles, giving the silhouette a heightened sense of movement. A halter minidress in lime Chantilly lace adds powder-blue floral beading and yellow plume embroidery, bringing color into the season with a vivid, decorative charge. Elsewhere, a lime lycra bikini bottom with bougainvillea and budgie appliqué shifts into daywear through a lime-and-lilac T-shirt finished with a sparkly hotfix logo.

Blumarine Resort 2027 Irina Shayk
Courtesy of Blumarine
Courtesy of Blumarine

Koma also revisits the Blumarine cardigan, trimming it with marabou and layering it five times over a metal necklace-harness. The gesture gives the familiar piece a more eccentric presence, moving it away from softness and into a more styled, deliberate direction. A similar necklace, formed in bougainvillea shapes with cabochon crystal, becomes an evening top when paired with a sheer black floor-length lace skirt draped with an integrated fringed scarf.

Evening pieces carry the same controlled drama. A light-yellow gown with a cascading shape and punto-smocked bodice appears under a petite biker jacket in aged black leather, creating a tougher finish around a fluid silhouette. Black and white wool smoking jackets appear worn as dresses, each designed with integrated satin tuxedo scarves. Accessories extend the floral language of the collection, with heeled sandals carrying bougainvillea appliqué, pointed satin pumps set on warped wedge heels, and leather pumps finished with metal bougainvillea. Earrings and necklaces continue the motif through flower forms interlinked with colorful gems, closing the season with a sharp vision of summer glamour.

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Tags: ad campaignsblumarinedavid komairina shaykresort 2027
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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