Salomon announces Blackpink‘s Jisoo as a new global ambassador, opening a long-term partnership shaped by outdoor lifestyle, fashion, culture, and movement. The collaboration brings one of today’s most visible global figures into Salomon’s expanding universe, as the brand continues to build connections beyond technical performance and into everyday style.
NEWS
Jisoo has built a major presence across music, fashion, and entertainment. Her influence reaches far beyond the stage, with a public image shaped through performance, visual identity, and a clear relationship with fashion. Through this partnership, Salomon places that presence in conversation with its outdoor identity, connecting mountain culture, movement, and contemporary dressing through a figure with global reach.
The announcement reflects Salomon’s current direction, as the brand continues to move through outdoor lifestyle and culture with a wider audience. Its products carry strong roots in performance, yet the brand now speaks to communities that approach movement through daily life, personal style, travel, and time outside. Jisoo enters that context with a perspective shaped by her own relationship to nature and the outdoors.
In her statement, Jisoo connects the partnership to her upbringing in South Korea. “Growing up close to the mountains in South Korea, nature and the outdoors were a part of everyday life. Spending time outside continues to bring me a sense of freedom and grounding,” she said.
Jisoo also points to Salomon’s balance of function, movement, and style as a reason the partnership felt natural. “What I value in Salomon is the balance between functionality, movement, and style. From the beginning, the partnership felt natural to me because it aligns with how I live and move in everyday life,” she said.
For Salomon, Jisoo represents a generation that moves between sport and fashion with curiosity and openness. Kristof Cavazzana, Global VP Product & Experience at Salomon, said her perspective and global influence connect with the brand’s evolution today. He described the partnership as part of a wider conversation around mountain roots, outdoor lifestyle, and style, placing Jisoo within Salomon’s broader cultural direction.
The announcement also signals the start of a longer creative relationship. Salomon confirms that future projects and collaborations with Jisoo will appear over time, extending the partnership beyond the initial ambassador news. For now, the appointment sets the tone for a new chapter built around movement, outdoor identity, and everyday style, with Jisoo serving as a global figure who can carry Salomon into new cultural spaces.
