LỰU ĐẠN Spring Summer 2027 marks a shift in tone for Hung La. Titled Pay Your Respects, the collection moves away from the character-driven worlds that have shaped previous seasons and turns inward. After collections built around figures such as bōsōzoku gangs, nightmarket butchers and drifters, La now places the garments at the center. The result feels more restrained, more focused and more personal.
SPRING SUMMER 2027
The collection arrives as the brand’s eleventh season, and it carries the weight of arrival. Influenced by the recent passing of La’s father, Pay Your Respects treats clothing as a space for memory, discipline and reflection. The collection does not abandon LỰU ĐẠN’s sense of attitude, but it redirects it. The energy becomes less performative and more controlled. Instead of fighting for attention, the clothes hold their ground.
Across 24 looks, La builds a wardrobe around tailoring, weight and volume. The silhouettes suggest protection, but not in a literal or costume-driven way. Oversized “Bad Boy” jeans and sweeping “Phat Pants” use scale as attitude, turning denim into a form of street-level armor. Dropped-crotch kung fu trousers add another layer of movement, while exaggerated rugby shirts bring a looser rhythm to the collection.
Tailoring gives the season its strongest sense of maturity. Oversized chocolate suits command space through proportion rather than loudness. They carry the quiet intimidation that runs through the collection, balancing elegance with a harder edge. La seems interested in clothes that enter a room without needing to explain themselves.
Materials sharpen that mood. Grainy dark cherry leather bombers and a burnt burgundy pony-hair trench coat bring depth, texture and weight. Coated and distressed surfaces give the garments a lived-in severity, while the palette stays rich and controlled. Burgundy, deep chocolate and muted purple replace obvious impact with something darker and more sophisticated.
The references behind the collection add cultural tension without taking over. Figures such as Miles Davis, Tupac, Takeshi Kitano and Ichi the Killer inform the mood: grace mixed with menace, control held close to volatility. La uses those associations to shape posture rather than narrative. The clothes do not become costumes. They carry atmosphere.
Japanese horror-inspired graphics introduce unease into the collection, giving the quieter pieces a more unstable undertone. These graphic moments work because they sit against tailoring and dense materials, creating friction between elegance and threat.
With Pay Your Respects, LỰU ĐẠN enters a more mature phase. Hung La keeps the brand’s edge, but strips away some of its earlier theatrical framing. What remains is a collection built on grief, respect, memory and control. SS27 does not shout. It lowers its voice and becomes more powerful.
