Tommy Hilfiger introduces the latest installment of its Fanwear collection for the Cadillac Formula 1 Team. The Fall 2026 release develops the partnership through updated driver replica pieces, co-branded team kit and city-inspired Race Specials. Checo Pérez, Valtteri Bottas and Zhou Guanyu front the campaign against stylized skylines that connect motorsport references with the collection’s lifestyle direction.
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As the team’s exclusive Fanwear partner, Tommy Hilfiger continues to shape an American approach to Formula 1 style alongside Cadillac Formula 1 Team. The Fall collection follows the Spring launch and extends the offering through new interpretations of the brand’s “Prep Made Current” concept, informed by the speed and technical focus associated with the team.
Tommy Hilfiger described the growing attention around Cadillac Formula 1 Team as an important part of the partnership. He said the drivers bring confidence and optimism to the Fall collection while helping the brand develop its approach to fanwear for a global audience.
The collection combines recognizable details from both partners. Tommy Hilfiger pairs its Flag logo with Cadillac Formula 1 Team’s vintage-inspired script logo and replaces the usual navy in the Flag with black. The resulting red, white and black palette appears throughout outerwear, knitwear, hoodies and T-shirts.
Driver-specific pieces introduce chrome-effect Cadillac Formula 1 Team chevron graphics alongside the names and racing numbers of Pérez, Bottas and Zhou. The collection renders these elements through 3D transfer prints, giving each driver design a clear visual identity. Dual branded logo treatments also appear on established Tommy Hilfiger styles, including the 1985 Polo and classic T-shirt. The Cadillac Shield appears throughout the range as a recurring finishing detail.
Tommy Hilfiger will release additional pieces throughout the Formula 1 season. City-inspired Race Special capsules take cues from Las Vegas, Austin and Mexico, using individual color palettes and localized graphics linked to each location. Seasonal designs continue to develop the visual identity of the team through the wider fanwear program.
The Fall release builds on Tommy Hilfiger’s long relationship with Formula 1, which dates back more than three decades. The brand began working with racing teams during the 1990s and later connected motorsport with fashion and entertainment through a series of partnerships and projects.
Earlier this season, Tommy Hilfiger began its partnership with Cadillac Formula 1 Team and introduced the first Tommy Hilfiger x Cadillac Formula 1 collection. The launch also included events and appearances designed to connect supporters directly with the team. Brand Ambassador Checo Pérez led a campaign in Mexico focused on his personal interpretation of Classic American Cool. Valtteri Bottas met fans at Tommy Hilfiger stores in Melbourne and London, while Brand Ambassador Zhou Guanyu participated in a live panel in Shanghai.
