DSCENE travelled to Athens for Dyson’s regional technology showcase at the Lighthouse at the Stavros Niarchos Foundation Cultural Center, where the company presented three of its latest developments across oral care and hair styling. Over 200 media representatives, influencers and industry guests attended the event, which combined live demonstrations, presentations and dedicated areas where visitors could experience the products directly.
EVENTS
The focus fell first on Dyson CameraJet, following its global unveiling in Paris earlier this month. The device marks Dyson’s entry into oral care after six years of research and development involving 661 engineers. CameraJet brings together brushing, imaging, machine learning and precision fluid dynamics to address interdental spaces during a regular brushing routine.
Its integrated 100k-pixel macro lens camera analyzes 28 live images per second, while Dyson’s Gap Optical Targeting technology identifies, tracks and predicts gaps between teeth in real time. Once the system detects a gap, it can activate a targeted conical jet of mouthrinse within 100 milliseconds. Dyson developed the machine-learning system using over 470,000 dental images, with the final device operating on 16 million lines of code.
Dyson Engineer Andrew Lewin presented CameraJet on stage, explaining the research behind a technology developed around a familiar oral-care issue: the spaces people regularly miss while brushing.
Hair styling formed the second part of the Athens presentation. Dyson Airsmooth, the company’s first dedicated hot air brush, uses controlled airflow to dry, smooth and lift hair. Anti-snag bristles help hair travel through the brush, while PivotFlex bristles flex by up to 90 degrees to respond to high-pressure airflow and maintain tension. Intelligent heat control measures the temperature 100 times per second, and Dyson engineered the device for straight, wavy, curly and coily hair.
The third introduction, Dyson Corrale CoolShine, adds active heat extraction to the straightening process. A removable cooling attachment uses copper heat-extracting pipes to draw excess heat from the hair immediately after each pass. Four settings, ranging from 145°C to 210°C, allow users to adjust the temperature according to hair type and desired styling result. Dyson reports up to 29 percent less heat damage and up to 154 percent greater shine compared with untreated hair.
Global Beauty Training Lead Demetri Deacon-Jones introduced both hair technologies before guests tested them at the styling stations. The Athens event offered a closer look at how Dyson continues to apply its engineering research to familiar daily routines, from brushing teeth to drying and straightening hair.
Read the full report and discover further details about Dyson CameraJet, Airsmooth and Corrale CoolShine on Beauty SCENE.
