Louis Vuitton enlists House Ambassadors Chase Infiniti and Alysa Liu, alongside actresses Giulia Maenza and Amiah Miller, for its Women’s Cruise 2027 campaign. Fashion photographer Ethan James Green captures the cast at The Frick Collection in New York, where Nicolas Ghesquière presented the collection in May.
CRUISE COLLECTIONS
The campaign gives Ghesquière’s designs a second presentation within the Frick’s galleries, libraries, and salons. European paintings, gilded frames, and wood-paneled rooms feature in the photographs, establishing a connection between the clothes and the museum’s Gilded Age architecture. Green incorporates these surroundings into images that examine the collection’s leather, tailoring, decorative details, and saturated colors.
Ghesquière, Artistic Director of Women’s Collections, describes the concept as an exchange between Paris and New York. He explores the cities’ cultural identities through the relationship between clothing and place, connecting historical references with contemporary expression. The campaign also draws on Louis Vuitton’s associations with travel, approaching encounters with art as opportunities for discovery and imagination.
Leather supplies some of the collection’s strongest looks. Liu wears a textured leather wrap jacket with Art Deco details, while a black-and-white leather ensemble incorporates silver accents. A monochrome black leather look further explores the material, and sharp tailoring defines several silhouettes. Within the museum, these outfits establish a relationship between Ghesquière’s contemporary designs and the historical interiors.
Other looks introduce vivid color and a playful approach to styling. Maenza wears a red V-neck button-up cardigan with two-tone denim pants. Teal and green appear in a sheer knitted top and midi skirt, while a bodysuit and a Papillon trunk introduce purple. Miller wears a skirt with a cyan draped detail and guipure trim, adding another combination of color and texture to the campaign.
Infiniti wears a floral dress with balloon sleeves, bringing pattern and volume into the images. Metallic Licorice Sneaker boots contribute a reflective finish to the footwear. Together with the bright knitwear and decorative skirt details, these elements express the collection’s lighter, spontaneous character.
The accessories feature several Louis Vuitton bag designs. The new Highline joins a colorful Speedy 30 Soft, the Multipass in beige, and the Side Trunk. Their shapes and finishes accompany the ready-to-wear throughout the photographs, giving the campaign an additional means of exploring the collection’s use of color and proportion.
The return to the show venue also allows Ghesquière to develop his ideas about clothing and place beyond the runway. The images connect individual looks with different artworks and rooms, treating travel as an experience of changing cultural surroundings. Paris and New York remain the campaign’s reference points, with The Frick providing the setting for that exchange.
The campaign’s print rollout began on November 5. Louis Vuitton will release it on its digital channels on November 13, when the collection also arrives in Louis Vuitton stores and on louisvuitton.com.
