Gucci Unveils Soul Scene Pre-Fall 2017 Campaign by Glen Luchford

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Gucci unveils it’s latest Pre-Fall 2017 advertising campaign captured by British fashion photographer Glen Luchford. Named Soul Scene, the campaign is an exploration of the flamboyance and self-expression through performance, art and dance. The models featured are Nicole Atieno, Elibeidy, Bakay Diaby and Keiron Berton Caynes together with the 25 professional dancers.

Inspired by the portraiture of Malian artist Malick Sidibé, who photographed local nightlife and youth culture in his hometown of Bamako, the campaign explores the freedom of expression found in music and dance. Set in dancehalls and rich, colourful, make-shift studios, the images capture a group of men and women dancing passionately and posing for photographs. Referencing the spirit of England’s underground Northern Soul movement of the 60s, with its distinctive, athletic dance moves and exuberant social scene, the images by Glen Luchford are dynamic, vibrant and spontaneous. – from Gucci

Related: Gucci Pre-Fall 2017 Collection Lookbook

See more after the jump:

CREATIVE DIRECTOR: Alessandro Michele
ART DIRECTOR: Christopher Simmonds
MAKE UP ARTIST: Yadim Carranza
All images courtesy of Gucci