Vegetables go high fashion by Pão de Açúcar Iguatemi!

Ad Campaign: Pão de Açúcar Iguatemi!
We have no idea what Pão de Açúcar Iguatemi! actually is, but if somebody does please tell us, still they brought vegetables to high fashion with this print campaign of theirs. Here are 2 more from the campaign: print 1 and print 2.
Edit: This is actually an ad campaign for a SUPERMARKET, I so wanna shop there!