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Lacoste future : the 75th anniversary

Ad Campaign: Lacoste – 75th anniversary – Let's reinvent the game
Lacoste and Tennis are like one, therefor, to honor the 75th anniversary of their brand, people at Lacoste want us to see their own vision of tennis in 75 years from today, year 2083. The Lacoste Future campaign, comes with a futuristic website, and videos showing the reinvention of the game. They went far to design a completely new tennis wardrobe, and even had a take on the path the game might evolve in. Here is one of the videos from Lacoste future project:

Design Scene Architecture: Shopping Mall By Zarko B Davinic

David Beckham – Armani Underwear Fall Winter 2008/09 by Mert & Marcus