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City and Nature Shape The North Face Urban Exploration Fall 2025

The collection unfolds in two chapters, balancing utility-driven denim and technical outerwear.

August 20, 2025
in Ad Campaigns, Fall Winter 2025 Campaigns, Menswear, Womenswear
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City and Nature Shape The North Face Urban Exploration Fall 2025
Courtesy of The North Face Urban Exploration

The North Face Urban Exploration prepares for Fall 2025 with a two-stage collection that draws influence from both architecture and wilderness. The line integrates modular design with adaptable staples, reflecting the label’s idea of “urban explorers.” The season begins in August with denim-focused pieces and continues in September with a series of performance-driven designs.

Designer Naohiro Fujisaki leads the August release, shaping it as an exploration of “layers and interactions.” Each piece can stand alone or function within a system of coordinated looks. Denim anchors the lineup, bringing texture and utility together in adaptable cuts. The Denim Hybrid Jacket forms a centerpiece, paired with Triple Side Seam Denim Pants that add structure and utility to the collection. Completing the set, the Denim Modular Vest introduces detachable three-dimensional pockets that transform into a crossbody bag, extending the modular approach into accessories.

City and Nature Shape The North Face Urban Exploration Fall 2025
Courtesy of The North Face Urban Exploration
Courtesy of The North Face Urban Exploration

This August chapter introduces a design logic rooted in adaptability. The pieces shift easily between independent use and layered styling, reflecting a versatility central to the idea of exploration within city environments. The denim elements carry a raw, structured presence while accommodating the functional needs of contemporary wearers.

The September release, designed by Andrea Jiapei Li, shifts the emphasis toward technical craftsmanship. Li defines the direction as a study in “the tension of an arc,” which informs the collection’s use of curved lines and three-dimensional tailoring. The pieces carry an engineered precision, structured around shapes that move with the wearer. Hidden pockets enhance the garments’ practical qualities, while adjustable silhouettes allow customization and movement.

City and Nature Shape The North Face Urban Exploration Fall 2025
Courtesy of The North Face Urban Exploration
Courtesy of The North Face Urban Exploration

Outerwear stands as a focal point of the September drop. The City Exploration Jacket employs GORE-TEX technology within an A-line structure, ensuring protection while maintaining a sharp outline. Another key design, the Layered Mount Hardshell Jacket, combines panels in lunar blue and linen yellow. This use of color recalls retro outerwear while advancing contemporary utility.

Courtesy of The North Face Urban Exploration

The two releases create a rhythm across the season, first grounding the line in denim and then moving toward advanced outerwear. The approach positions North Face Urban Exploration as both adaptable and performance-driven, with each chapter presenting a focused design vision.

The Fall 2025 Urban Exploration collection will be available exclusively in the Asia-Pacific region. Both installments, the August denim line and the September tech-driven release, will launch on the line’s official webstore.

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Tags: ad campaigncollectionsFW25menswearthe north faceWomenswear
Jana Kostic

Jana Kostic

Jana Kostic is an Editor at DSCENE Publishing, holding a Master’s degree in Electrical and Computer Engineering from Belgrade. Contributing across DSCENE, MMSCENE, and BeautySCENE, she covers daily news and editorial features.

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