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Flora by Gucci Fragrance : Abbey Lee Kershaw by Inez & Vinoodh

April 19, 2009
in Abbey Lee Kershaw, Ad Campaigns, Editorial Photography, Female Models, Gucci, Inez + Vinoodh
14
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Gucci Flora

Ad Campaign: Flora by Gucci Fragrance
Model: Abbey Lee Kershaw |NEXT, 2PM|
Photography by Inez & Vinoodh
Video direction: Chris Cunningham
Website: www.gucci.com
The 22 year old Aussie beauty Abbey Lee Keshaw is chosen to star both in print and video adverts of the new Gucci fragrance, Flora. Photo adverts were shot by Inez and Vinoodh, while video direction went by director Chris Cunningham, who's well known for his work in music video, commercial, and video art. Shoot took four days, during July last year in Latvia, the field was created using more than 40 000 fake flowers.

“Flora is lighter, the floral scent of course evokes a younger consumer, and she has a hedonistic, daring side. I don’t want to say that Flora is the daughter of Gucci by Gucci but maybe the younger sister,” said Giannini.



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Comments 14

  1. E.S.Kinny says:
    16 years ago

    WOW ! i feel too for this tv spot

  2. E.S.Kinny says:
    16 years ago

    WOW ! i feel too for this tv spot

  3. Anonymous says:
    16 years ago

    wow breathtaking

  4. Anonymous says:
    16 years ago

    wow breathtaking

  5. Richard Kilroy says:
    16 years ago

    WOW! chris cunningham what an unexpected choice, and most definitely the right one, this is just perfection

  6. Richard Kilroy says:
    16 years ago

    WOW! chris cunningham what an unexpected choice, and most definitely the right one, this is just perfection

  7. Anonymous says:
    16 years ago

    i’m only 15 years old. My name is lenae.
    And this video fascinates me sooo much. I love how you just captured everything. Wow great work.

  8. Anonymous says:
    16 years ago

    i’m only 15 years old. My name is lenae.
    And this video fascinates me sooo much. I love how you just captured everything. Wow great work.

  9. fco says:
    16 years ago

    this is pure art.. love the tv ad!

  10. fco says:
    16 years ago

    this is pure art.. love the tv ad!

  11. Lorelai says:
    16 years ago

    Abbey Lee Kershaw went to my school, she was 2 years ahead of me. She won a modelling contest in an Australian-wide teen magazine about 5yrs ago and everyone was talking about it…look at her now!

  12. Lorelai says:
    16 years ago

    Abbey Lee Kershaw went to my school, she was 2 years ahead of me. She won a modelling contest in an Australian-wide teen magazine about 5yrs ago and everyone was talking about it…look at her now!

  13. Anonymous says:
    16 years ago

    Who is the dress designer and where can you buy the dress from?

  14. Anonymous says:
    16 years ago

    Who is the dress designer and where can you buy the dress from?

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