Flora by Gucci Fragrance : Abbey Lee Kershaw by Inez & Vinoodh

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Gucci Flora

Ad Campaign: Flora by Gucci Fragrance
Model: Abbey Lee Kershaw |NEXT, 2PM|
Photography by Inez & Vinoodh
Video direction: Chris Cunningham
Website: www.gucci.com
The 22 year old Aussie beauty Abbey Lee Keshaw is chosen to star both in print and video adverts of the new Gucci fragrance, Flora. Photo adverts were shot by Inez and Vinoodh, while video direction went by director Chris Cunningham, who's well known for his work in music video, commercial, and video art. Shoot took four days, during July last year in Latvia, the field was created using more than 40 000 fake flowers.

“Flora is lighter, the floral scent of course evokes a younger consumer, and she has a hedonistic, daring side. I don’t want to say that Flora is the daughter of Gucci by Gucci but maybe the younger sister,” said Giannini.



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Comments

  1. E.S.Kinny says:

    WOW ! i feel too for this tv spot

  2. E.S.Kinny says:

    WOW ! i feel too for this tv spot

  3. Anonymous says:

    wow breathtaking

  4. Anonymous says:

    wow breathtaking

  5. WOW! chris cunningham what an unexpected choice, and most definitely the right one, this is just perfection

  6. WOW! chris cunningham what an unexpected choice, and most definitely the right one, this is just perfection

  7. Anonymous says:

    i’m only 15 years old. My name is lenae.
    And this video fascinates me sooo much. I love how you just captured everything. Wow great work.

  8. Anonymous says:

    i’m only 15 years old. My name is lenae.
    And this video fascinates me sooo much. I love how you just captured everything. Wow great work.

  9. fco says:

    this is pure art.. love the tv ad!

  10. fco says:

    this is pure art.. love the tv ad!

  11. Lorelai says:

    Abbey Lee Kershaw went to my school, she was 2 years ahead of me. She won a modelling contest in an Australian-wide teen magazine about 5yrs ago and everyone was talking about it…look at her now!

  12. Lorelai says:

    Abbey Lee Kershaw went to my school, she was 2 years ahead of me. She won a modelling contest in an Australian-wide teen magazine about 5yrs ago and everyone was talking about it…look at her now!

  13. Anonymous says:

    Who is the dress designer and where can you buy the dress from?

  14. Anonymous says:

    Who is the dress designer and where can you buy the dress from?