Puma LIFT campaign

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Ad Campaign: Puma LIFT
Models: Cameron Bailey |Click Models|, Ben Freeland |Click Models| + Unknown
Photographed by Nadav Kander
Video directed by Unknown
Website: puma.com/lift
Unique new Puma campaign promotes their ultra lightweight 173g Puma LIFT shoe, comes in a form of a light-injected love story featuring light-injected footwear. Photogrpaher in charge of the print adverts was Nadav Kander, above you can view the Puma L.I.F.T. video:


  1. Anonymous says:

    It’s interesting, but the last few campaigns with the exploding dancers were so cool.