TÔ Long-Nam Spring Summer 2010

Look Book: TÔ Long-Nam
Collection: Spring Summer 2010
Photographer: Mark Pillai
Designed by TÔ Long-Nam
Website: tolongnam.com
Design Scene has introduced TÔ Long-Nam for the first time back in June 2009. with his Fall Winter collection. While previous collection was dominated by white and black, variation of sandy skin tones is the focusing color palette of the new Spring Summer line. Continue for more look book preview images and designers description of the new line after the jump:

Force has always been a keyword for the design principles of TÔ LONG-NAM. Whilst the fall/winter collection picked up on the theme of muscles as a starting point, the new spring/summer collection for 2010 offers a softer approach in dealing with the concept of SKIN in general. I was fascinated by the inherent contradictory qualities of this organ such as its fragility and strength, or its softness and sharpness, which are present in this organ simultaneously. This also includes the colours which it offers – a variety of pale colours on the surface while covering strong bold colour shades present beneath. Like the skin organ as a whole, I wanted the garments for spring/summer 2010 to be PURE, but designed as SEXY as a FONTANA cut in his masterworks – as simple and minimal as possible, but at the same time as strong and powerful as possible.
Therefore, the collection for spring/summer 2010 is visually a development of the fall/winter 2009 collection. It picks up all the ideas of the previous work such as the pleating in the back, the inset details and the paneled structures of the garments, but translates all this with a much softer approach. In general, the shape for SS 2010 will continue with the slim straight silhouette of the past, but there is a new element which breaks the shape and gives it a new fresh breath. The loose volume cut on the torso contradicts with the slim fitted bottom part and creates a very feminine and sexy look whilst remaining as modern as ever. Like the skin texture, all garments come up in smooth fabrics and will be interrupted only by cut and scar details, as seen in the jacket and skirt designs.

The jackets are cut longer and come in two volumes, a slim sexy tailored fit as seen in the TUXEDO-jacket with the pleated shoulder pads in the new STRETCH CINTZ fabric. However, in my opinion the highlight for the season will be the shape of the SAHARIENNE-jackets. Although the cut is loose and somewhat oversized, once it is worn in combination with one of the slim CIGARETTE-pants or the MICRO-skirt with an asymmetric slit, it creates an incredibly feminine and modern look. These jackets will be proposed in one of the most modern fabrics of the season, a WOOL CRÊPE VOILE and in a SILK ACETATE SATIN and offers therefore a shirt feeling to the clients as the ultimate highlight in this collection. In contrary to the previous collection, the new TÔ LONG-NAM collection for spring/summer 2010 is more discrete and shows its true values in the details, e.g. round finishings in the shoulder parts, asymmetric pattern cuttings, variations of english seams to offer light garments without linings.

With this understanding, the collection will be all about SUPER-SOFT-TAILORING. The fabrics are balanced between fluent woven and light tailored. I have used a SUPER LIGHT COTTON GABARDINE, a SILK CRÊPE DE CHINE, a SILK-ACETATE SATIN, a WOOL STRETCH CINTZ and a WOOL CRÊPE VOILE. It is the first time I have used stretch fabrics to create a SECOND-SKIN-TAILORED-FIT. The colours in the collection are taken from the skin colour range, and vary between pale colours such as GRAPHITE, CHALK, VANILLA and ANTIQUE PINK, these of which go along in contrast with COAL.

The new TÔ LONG-NAM collection for spring/summer 2010 offers a wide range of transitional garments for the women of today. It is dedicated to women, who want to be modern. To women, who know how women want to feel. But most importantly, to women who are aware of their qualities, by just being themselves. – from TÔ Long-Nam

*Courtesy of TÔ Long-Nam