Our Chat With PITCHOUGUINA Designer + AW2014 Collection

Few months ago we discovered designer Anna Pitchouguina and her spring summer 2014 collection, now we get Anna to chat with us about her designs created for the coming season.

Who is P I T C H O U G U I N A girl, and how would you describe your label today?

She is melancholic, a bit ridiculous, a bit irrational, a bit dreamy but quite active and modern woman. I am aiming to create garments for a young spirited women all around the globe. There is definitely something girly and romantic about our designs each season but in a subtle and modest way.

Coming from Russia, with upbringing in Poland and now living in London how much of a West vs East sentiment there is in your designs?

I think those things influence my work quite often subconsciously. I spent most of my time in the West and I think that thought me to be more casual and wearable when designing and to focus on needs of modern women. However quite often on purpose I look for little details or crafts inspiration in Eastern Europe as I want to keep my roots alive in my work as well. This is a clash I guess, curated into what you can see through Pitchouguina's brand.

What is the main source of inspiration for Autumn Winter 2014.15 collection, as well as your creative process?

The creative process for us always starts with the fabrication, general mood and the designs and silhouettes evolve slowly from that point onwards. We get inspired by similar awkward behaviours and dreamy attitudes each season. This time we though a bit more often about naked trees, foot steps on the snow, cold chilly weather and massive bridges late in the evening with our girl walking by, listening to Willy Mason. This kind of mood. For AW14_15 we got obsessed with wools and heavy corduroys decorated with heavy thread embroidery roses- what turned into coats jackets and warm, wintery dresses. We mixed it up then with super delicate french lace, tiny Delica glass beads, organza and beautiful melancholic digital print on silk georgette. Illustrations for the collection were created by Yelena Bryksenkova.

Which designers do you look up to?

I admire hardworking and ambitious designers. I think I look up to the younger names more, as I can relate to them easier. It takes a lot of work, time, persistence and quite a bit of luck, so all the hardworking creative people excite me as I am sure they will get that luck part soon!

If you could dress five celebrities in your designs, who would they be?

I find it really hard to name that many celebrities, but I got a few ladies that I would love to dress for sure – Helen Lawrence, as she is hilarious and a beautiful Rooney Mara. I also always strive to work with musicians and I really would like to dress Daughter.

What does the future hold for P I T C H O U G U I N A?

Quite a lot. In a couple of weeks we are showing our AW14_15 in St. Petersburg, we do a pop up shop in Maastricht and London this summer and we work on our SS15 season right now, as well as additional side projects. So it is all super exciting!

The autumn winter 2014 collection is presented through the images of photographers Simone Lezzi & Antonio Putini, with makeup as courtesy of makeup artist Aneta Kostrzewa at I LIKE PHOTO GROUP and hair styling from hair stylist Michal Bielecki at Warsaw Creatives. The gorgeous model in the shoot is Daria at Wondermodels.

For more of P I T C H O U G U I N A log on to www.pitchouguina.com.