Our Chat With PITCHOUGUINA Designer + AW2014 Collection

She is melancholic, a bit ridiculous, a bit irrational, a bit dreamy but quite active and modern woman. I am aiming to create garments for a young spirited women all around the globe. There is definitely something girly and romantic about our designs each season but in a subtle and modest way.

I think those things influence my work quite often subconsciously. I spent most of my time in the West and I think that thought me to be more casual and wearable when designing and to focus on needs of modern women. However quite often on purpose I look for little details or crafts inspiration in Eastern Europe as I want to keep my roots alive in my work as well. This is a clash I guess, curated into what you can see through Pitchouguina's brand.

What is the main source of inspiration for Autumn Winter 2014.15 collection, as well as your creative process?

The creative process for us always starts with the fabrication, general mood and the designs and silhouettes evolve slowly from that point onwards. We get inspired by similar awkward behaviours and dreamy attitudes each season. This time we though a bit more often about naked trees, foot steps on the snow, cold chilly weather and massive bridges late in the evening with our girl walking by, listening to Willy Mason. This kind of mood. For AW14_15 we got obsessed with wools and heavy corduroys decorated with heavy thread embroidery roses- what turned into coats jackets and warm, wintery dresses. We mixed it up then with super delicate french lace, tiny Delica glass beads, organza and beautiful melancholic digital print on silk georgette. Illustrations for the collection were created by Yelena Bryksenkova.