Prada Resort 2016 first saw the light of day during label’s menswear show in Milan, today the fashion house has released the first campaign images shot by the legendary fashion photographer Steven Meisel. The ‘POP decorativism‘ takes the spotlight in the striking portraits by Meisel starring top models Lexi Boling, Meghan Collison, Ina Jensen, Lineisy Montero, Julia Nobis, and Greta Varlese.
The concept of post-modesty and luxury are investigated in a dialogue of contrasts and dichotomies. High impact pieces, with soft silhouettes, are based on the simple T-shirt. Paillette-covered coats, leather shifts and skin-tight printed sweaters are layered over extra-long striped sleeves. Multi-coloured bags in printed or perforated leathers and bold, oversize earrings are all part of the story. Decorativism, through the serial repetition of symbols recalls the concept of post-pop art. Simplicity becomes uniqueness. – from PRADA
Music in the eye-catching video features DAO track by Holly Herndon. Discover more of the shoot after the jump:
All images courtesy of PRADA – www.prada.com