Italian Fashion House PRADA reveals its menswear campaign starring actors Matthew Beard, Billy Howle and Logan Lerman. In charge of the session was the celebrated Fashion Photographer Craig McDean who photographed the actors on a location in New York back in November.
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Vulnerability possesses its own unique power, the power of truth. Prada’s Spring/Summer 2016 Menswear advertising campaign encapsulates this essence in a series of deceptively casual and relaxed portraits. Shot by Craig McDean in a quintessential New York nightclub, the actors are caught mid-transit framed against wildly textured and graphic walls. Stark flashlight heightens their candid, all too human engagement with the camera. The ambience is reminiscent of club photography from the 1970s where the authenticity of emotions fused with film. Silhouettes appear paradoxically soft and spontaneous. Together, the synthesis of bare non-conformism and Prada’s ongoing obsession with the industrial world produce a new tendency of use. The temperament of today suggests a thinking, vulnerable vitality. – PRADA
If Oscars can put a new perspective on an actors career, given the backlog Miuccia Prada and her team never made a miss when choosing the faces of their menswear campaign. Usually coming from the film world, the young actors featured in the PRADA menswear ads would without exception take on an blossoming acting career. Matthew Beard is already Tony nominated and has starred in the Imitation Game, An Education and Skylight, Billy Howle stars in The Seagull and The Sends of An Ending, while Logan Lerman has already quite a list under his belt moreover who can forget his heartbreaking role next to Emma Watson in The Perks of Being a Wallflower.
To accompany the new imagery for the Spring Summer 2016 collection PRADA has also created a short film directed by Craig McDean, with soundtrack from Slay by Lotic (don’t miss it above).
Have a better look of the ads after the jump: