As the new collection was born from a desire for change, Gosha Rubchinskiy presented his Spring Summer 2017 during the Florence’s Pitti Uomo, instead of the Paris Fasion Week. The new collection took the inspiration from similarity between Italian and Russian art, cinematography and architecture. Therefore the presentation took place in an abandoned 1930’s Tobacco Factory.
Leading up to this project Gosha had been thinking a lot about individual countries and the overall state of Europe today. In the light of the recent resurgence of 20th century ideology, from right wing extremists to communism, Gosha urges cautiousness. We must all remember the past and what these ideologies led to. He believes that European countries should nurture their uniqueness all the while working with others. We are stronger when we collaborate. Collaboration is key. – from Gosha Rubchinskiy
Consequently the designer collaborated with different iconic Italian brands that are as connected to the past as they are relevant today – Fila, Kappa, Sergio Tacchini, Retrosuperfuture, Superga.
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All images courtesy of Gosha Rubchinskiy